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Fluent

Nasdaq:FLNT
Snowflake Description

Excellent balance sheet and fair value.

The Snowflake is generated from 30 checks in 5 different areas, read more below.
FLNT
Nasdaq
$101M
Market Cap
  1. Home
  2. US
  3. Media
Company description

Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The last earnings update was 7 days ago. More info.


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  • Fluent has significant price volatility in the past 3 months.
FLNT Share Price and Events
7 Day Returns
-22%
NasdaqGM:FLNT
-1.2%
US Media
0.7%
US Market
1 Year Returns
-61.9%
NasdaqGM:FLNT
16.2%
US Media
13.7%
US Market
FLNT Shareholder Return
  7 Day 30 Day 90 Day 1 Year 3 Year 5 Year
Fluent (FLNT) -22% -50.6% -58.4% -61.9% -61.5% -
US Media -1.2% 2.1% 5.8% 16.2% 21.7% 30.3%
US Market 0.7% 4.7% 6.1% 13.7% 39.2% 44.5%
1 Year Return vs Industry and Market
  • FLNT underperformed the Media industry which returned 16.2% over the past year.
  • FLNT underperformed the Market in United States of America which returned 13.7% over the past year.
Price Volatility
FLNT
Industry
5yr Volatility vs Market

Value

 Is Fluent undervalued based on future cash flows and its price relative to the stock market?

Value is all about what a company is worth versus what price it is available for. If you went into a grocery store and all the bananas were on sale at half price, they could be considered undervalued.
INTRINSIC VALUE BASED ON FUTURE CASH FLOWS
Here we compare the current share price of Fluent to its discounted cash flow analysis.value.

The discounted cash flow value is simply looking at what the company is worth today, based on estimates of how much money it is expected to make in the future.
Raw Data

Below are the data sources, inputs and calculation used to determine the intrinsic value for Fluent.

NasdaqGM:FLNT Discounted Cash Flow Data Sources
Data Point Source Value
Valuation Model 2 Stage Free Cash Flow to Equity
Levered Free Cash Flow Average of 2 Analyst Estimates (S&P Global) See below
Discount Rate (Cost of Equity) See below 9.3%
Perpetual Growth Rate 10-Year US Government Bond Rate 2.7%

An important part of a discounted cash flow is the discount rate, below we explain how it has been calculated.

Calculation of Discount Rate/ Cost of Equity for NasdaqGM:FLNT
Data Point Calculation/ Source Result
Risk-Free Rate 10-Year US Govt Bond Rate 2.7%
Equity Risk Premium S&P Global 6%
Media Unlevered Beta Simply Wall St/ S&P Global 0.77
Re-levered Beta = Unlevered beta (1 + (1- tax rate) (Debt/Equity))
= 0.768 (1 + (1- 21%) (65.28%))
1.11
Levered Beta Levered Beta limited to 0.8 to 2.0
(practical range for a stable firm)
1.11
Discount Rate/ Cost of Equity = Cost of Equity = Risk Free Rate + (Levered Beta * Equity Risk Premium)
= 2.73% + (1.11 * 5.96%)
9.35%

Discounted Cash Flow Calculation for NasdaqGM:FLNT using 2 Stage Free Cash Flow to Equity Model

The calculations below outline how an intrinsic value for Fluent is arrived at by discounting future cash flows to their present value using the 2 stage method. We try to start with analysts estimates of free cash flow, however if these are not available we use the most recent financial results. In the 1st stage we continue to grow the free cash flow over a 10 year period, with the growth rate trending towards the perpetual growth rate used in the 2nd stage. The 2nd stage assumes the company grows at a stable rate into perpetuity.

Note: Free cash flow to equity valuations ignore the company's cash or debt.

NasdaqGM:FLNT DCF 1st Stage: Next 10 year cash flow forecast
Levered FCF (USD, Millions) Source Present Value
Discounted (@ 9.35%)
2020 38.73 Est @ 29.48% 35.42
2021 47.04 Est @ 21.45% 39.34
2022 54.49 Est @ 15.84% 41.68
2023 60.98 Est @ 11.9% 42.65
2024 66.56 Est @ 9.15% 42.58
2025 71.37 Est @ 7.23% 41.75
2026 75.56 Est @ 5.88% 40.42
2027 79.29 Est @ 4.93% 38.79
2028 82.68 Est @ 4.27% 36.99
2029 85.83 Est @ 3.81% 35.12
Present value of next 10 years cash flows $394.00
NasdaqGM:FLNT DCF 2nd Stage: Terminal Value
Calculation Result
Terminal Value = FCF2029 × (1 + g) ÷ (Discount Rate – g)
= $85.83 × (1 + 2.73%) ÷ (9.35% – 2.73%)
$1,332.35
Present Value of Terminal Value = Terminal Value ÷ (1 + r)10
= $1,332.35 ÷ (1 + 9.35%)10
$545.16
NasdaqGM:FLNT Total Equity Value
Calculation Result
Total Equity Value = Present value of next 10 years cash flows + Terminal Value
= $394.00 + $545.16
$939.16
Equity Value per Share
(USD)
= Total value / Shares Outstanding
= $939.16 / 76.81
$12.23
NasdaqGM:FLNT Discount to Share Price
Calculation Result
Value per share (USD) From above. $12.23
Current discount Discount to share price of $1.31
= -1 x ($1.31 - $12.23) / $12.23
89.3%

Learn more about our DCF calculations in Simply Wall St’s analysis model .

Current Discount
Amount off the current price Fluent is available for.
Intrinsic value
>50%
Share price is $1.31 vs Future cash flow value of $12.23
Current Discount Checks
For Fluent to be considered undervalued it must be available for at least 20% below the current price. Less than 40% is even better.
  • Fluent's share price is below the future cash flow value, and at a moderate discount (> 20%).
  • Fluent's share price is below the future cash flow value, and at a substantial discount (> 40%).
PRICE RELATIVE TO MARKET
We can also value a company based on what the stock market is willing to pay for it. This is similar to the price of fruit (e.g. Mangoes or Avocados) increasing when they are out of season, or how much your home is worth.

The amount the stock market is willing to pay for Fluent's earnings, growth and assets is considered below, and whether this is a fair price.
Price based on past earnings
Are Fluent's earnings available for a low price, and how does this compare to other companies in the same industry?
Raw Data
NasdaqGM:FLNT PE (Price to Earnings) Ratio Data Sources
Data Point Source Value
Earnings Per Share * Company Filings (2019-09-30) in USD $-0.01
NasdaqGM:FLNT Share Price ** NasdaqGM (2019-11-18) in USD $1.31
United States of America Media Industry PE Ratio Median Figure of 39 Publicly-Listed Media Companies 13.82x
United States of America Market PE Ratio Median Figure of 2,924 Publicly-Listed Companies 18.25x

* Trailing twelve months (TTM) annual GAAP earnings per share excluding extraordinary items.

** Primary Listing of Fluent.

NasdaqGM:FLNT PE (Price to Earnings) Ratio Calculation
Calculation Outcome
PE Ratio

= NasdaqGM:FLNT Share Price ÷ EPS (both in USD)

= 1.31 ÷ -0.01

-97.94x

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Fluent is loss making, we can't compare its value to the US Media industry average.
  • Fluent is loss making, we can't compare the value of its earnings to the United States of America market.
Price based on expected Growth
Does Fluent's expected growth come at a high price?
Raw Data
NasdaqGM:FLNT PEG (Price to Earnings to Growth) Ratio Data Sources
Data Point Source Value
PE Ratio See PE Ratio Section -97.94x
Net Income Annual Growth Rate See Future Growth Section.
Line of Best Fit* through Consensus Estimate Earnings of 2 Analysts
119.7%per year
United States of America Media Industry PEG Ratio Median Figure of 30 Publicly-Listed Media Companies 1.33x
United States of America Market PEG Ratio Median Figure of 2,038 Publicly-Listed Companies 1.46x

*Line of best fit is calculated by linear regression .

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to calculate PEG ratio for Fluent, we can't assess if its growth is good value.
Price based on value of assets
What value do investors place on Fluent's assets?
Raw Data
NasdaqGM:FLNT PB (Price to Book) Ratio Data Sources
Data Point Source Value
Book Value per Share Company Filings (2019-09-30) in USD $2.73
NasdaqGM:FLNT Share Price * NasdaqGM (2019-11-18) in USD $1.31
United States of America Media Industry PB Ratio Median Figure of 73 Publicly-Listed Media Companies 1.3x
United States of America Market PB Ratio Median Figure of 5,086 Publicly-Listed Companies 1.76x
NasdaqGM:FLNT PB (Price to Book) Ratio Calculation
Calculation Outcome
PB Ratio

= NasdaqGM:FLNT Share Price ÷ Book Value per Share (both in USD)

= 1.31 ÷ 2.73

0.48x

* Primary Listing of Fluent.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Fluent is good value based on assets compared to the US Media industry average.
X
Value checks
We assess Fluent's value by looking at:
  1. Is the discounted cash flow value less than 20%, or 40% of the share price? (2 checks) ( Click here or on bar chart for details of DCF calculation. )
  2. Is the PE ratio less than the market average, and/ or less than the Media industry average (and greater than 0)? (2 checks)
  3. Is the PEG ratio within a reasonable range (0 to 1)? (1 check)
  4. Is the PB ratio less than the Media industry average (and greater than 0)? (1 check)
  5. Fluent has a total score of 3/6, see the detailed checks below.

    Note: We use GAAP Earnings per Share in all our calculations including PE and PEG Ratio.

    Full details on the Value part of the Simply Wall St company analysis model.

Future Performance

 How is Fluent expected to perform in the next 1 to 3 years based on estimates from 2 analysts?

The future performance of a company is measured in the same way as past performance, by looking at estimated growth and how much profit it is expected to make.

Future estimates come from professional analysts. Just like forecasting the weather, they don’t always get it right!
Annual Growth Rate
119.7%
Expected annual growth in earnings.
Earnings growth vs Low Risk Savings
Is Fluent expected to grow at an attractive rate?
  • Fluent's earnings growth is expected to exceed the low risk savings rate of 2.7%.
Growth vs Market Checks
  • Fluent's earnings growth is expected to exceed the United States of America market average.
  • Fluent's revenue growth is positive but not above the United States of America market average.
Annual Growth Rates Comparison
Raw Data
NasdaqGM:FLNT Future Growth Rates Data Sources
Data Point Source Value (per year)
NasdaqGM:FLNT Future Earnings Growth Rate Line of Best Fit* through Consensus Estimate Earnings of 2 Analysts 119.7%
NasdaqGM:FLNT Future Revenue Growth Rate Line of Best Fit* through Consensus Estimate Revenue of 2 Analysts 5.8%
United States of America Media Industry Earnings Growth Rate Market Cap Weighted Average 19%
United States of America Media Industry Revenue Growth Rate Market Cap Weighted Average 3.6%
United States of America Market Earnings Growth Rate Market Cap Weighted Average 14.4%
United States of America Market Revenue Growth Rate Market Cap Weighted Average 7.3%

*Line of best fit is calculated by linear regression .

Industry and Market average data is calculated daily.

Learn more about our growth rate calculations in Simply Wall St’s analysis model.

Analysts growth expectations
Raw Data
NasdaqGM:FLNT Analysts Growth Expectations Data Sources
Data Point Source Value
Past Financials Company Filings (1 month ago) See Below
Future Estimates Average of up to 2 Analyst Estimates (S&P Global) See Below
All numbers in USD Millions and using Trailing twelve months (TTM) annual period rather than quarterly.
NasdaqGM:FLNT Future Estimates Data
Date (Data in USD Millions) Revenue Cash Flow Net Income * Avg. No. Analysts
2021-12-31 311 2 1
2020-12-31 272 -1 2
2019-12-31 266 -6 2
2019-11-19
NasdaqGM:FLNT Past Financials Data
Date (Data in USD Millions) Revenue Cash Flow Net Income *
2019-09-30 272 33 -1
2019-06-30 274 32 8
2019-03-31 261 32 10
2018-12-31 250 23 3
2018-09-30 236 22 -1
2018-06-30 224 4 -17
2018-03-31 218 -3 -27
2017-12-31 212 3 -32
2017-09-30 209 -5 -34
2017-06-30 207 4 -33
2017-03-31 197 4 -32
2016-12-31 187 2 -29

*GAAP earnings excluding extraordinary items.

Super high growth metrics
High Growth Checks
  • Fluent's earnings are expected to grow significantly at over 20% yearly.
  • Fluent's revenue is expected to grow by 5.8% yearly, however this is not considered high growth (20% yearly).
Past and Future Earnings per Share
The accuracy of the analysts who estimate the future performance data can be gauged below. We look back 3 years and see if they were any good at predicting what actually occurred. We also show the highest and lowest estimates looking forward to see if there is a wide range.
Raw Data
NasdaqGM:FLNT Past and Future Earnings per Share
Data Point Source Value
Past Financials Company Filings (1 month ago) See Below
Future Estimates Average of up to 2 Analyst Estimates (S&P Global) See Below

All data from Fluent Company Filings, last reported 1 month ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

NasdaqGM:FLNT Future Estimates Data
Date (Data in USD Millions) EPS * EPS High Estimate EPS Low Estimate Avg. No. Analysts
2021-12-31 0.02 0.02 0.02 1.00
2020-12-31 -0.01 0.01 -0.02 2.00
2019-12-31 -0.08 -0.08 -0.08 2.00
2019-11-19
NasdaqGM:FLNT Past Financials Data
Date (Data in USD Millions) EPS *
2019-09-30 -0.01
2019-06-30 0.10
2019-03-31 0.12
2018-12-31 0.04
2018-09-30 -0.02
2018-06-30 -0.23
2018-03-31 -0.42
2017-12-31 -0.52
2017-09-30 -0.63
2017-06-30 -0.63
2017-03-31 -0.63
2016-12-31 -0.65

*GAAP earnings excluding extraordinary items.

Performance in 3 years
In the same way as past performance we look at the future estimated return (profit) compared to the available funds. We do this looking forward 3 years.
  • Unable to establish if Fluent will efficiently use shareholders’ funds in the future without estimates of Return on Equity.
X
Future performance checks
We assess Fluent's future performance by looking at:
  1. Is the annual earnings growth rate expected to beat the low risk savings rate, plus a premium to keep pace with inflation?
  2. Is the annual earnings growth rate expected to beat the average growth rate in earnings of the United States of America market? (1 check)
  3. Is the annual revenue growth rate expected to beat the average growth rate in revenue of the United States of America market? (1 check)
  4. Is the annual earnings growth rate expected to be above 20%? (1 check)
  5. Is the annual revenue growth rate expected to be above 20%? (1 check)
  6. Is the Return on Equity in 3 years expected to be over 20%? (1 check)
Some of the above checks will fail if the company is expected to be loss making in the relevant year.
Fluent has a total score of 3/6, see the detailed checks below.

Note 1: We use GAAP Net Income Excluding Exceptional Items for our Earnings in all our calculations.

Full details on the Future part of the Simply Wall St company analysis model.

Past Performance

  How has Fluent performed over the past 5 years?

The past performance of a company can be measured by how much growth it has experienced and how much profit it makes relative to the funds and assets it has available.
Past earnings growth
Below we compare Fluent's growth in the last year to its industry (Media).
Past Earnings growth analysis
We also check if the company has grown in the past 5 years, and whether it has maintained that growth in the year.
  • Fluent does not make a profit even though their year on year earnings growth rate was positive over the past 5 years.
  • Unable to compare Fluent's 1-year earnings growth to the 5-year average as it is not currently profitable.
  • Unable to compare Fluent's 1-year growth to the US Media industry average as it is not currently profitable.
Earnings and Revenue History
Fluent's revenue and profit over the past 5 years is shown below, any years where they have experienced a loss will show up in red.
Raw Data

All data from Fluent Company Filings, last reported 1 month ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

NasdaqGM:FLNT Past Revenue, Cash Flow and Net Income Data
Date (Data in USD Millions) Revenue Net Income * G+A Expenses R&D Expenses
2019-09-30 272.49 -1.06 54.36 8.21
2019-06-30 274.48 7.87 51.46 7.85
2019-03-31 260.85 9.80 52.87 6.70
2018-12-31 250.28 3.19 46.52 5.28
2018-09-30 235.98 -1.29 42.26 6.13
2018-06-30 224.39 -16.51 50.71 4.45
2018-03-31 218.49 -27.43 53.05 3.31
2017-12-31 211.69 -31.71 61.53 2.58
2017-09-30 209.36 -34.26 73.65
2017-06-30 206.59 -33.24 68.47
2017-03-31 196.61 -32.15 66.32
2016-12-31 186.84 -29.09 67.31
2016-09-30 143.48 -56.34 83.56
2016-06-30 92.31 -51.00 71.50
2016-03-31 52.26 -47.79 60.39
2015-12-31 14.09 -42.59 46.13
2014-12-31 3.27 -2.44 4.23

*GAAP earnings excluding extraordinary items.

Performance last year
We want to ensure a company is making the most of what it has available. This is done by comparing the return (profit) to a company's available funds, assets and capital.
  • It is difficult to establish if Fluent has efficiently used shareholders’ funds last year (Return on Equity greater than 20%) as it is loss-making.
  • Fluent used its assets less efficiently than the US Media industry average last year based on Return on Assets.
  • It is difficult to establish if Fluent improved its use of capital last year versus 3 years ago (Return on Capital Employed) as it is currently loss-making.
X
Past performance checks
We assess Fluent's performance over the past 5 years by checking for:
  1. Has earnings increased in past 5 years? (1 check)
  2. Has the earnings growth in the last year exceeded that of the Media industry? (1 check)
  3. Is the recent earnings growth over the last year higher than the average annual growth over the past 5 years? (1 check)
  4. Is the Return on Equity (ROE) higher than 20%? (1 check)
  5. Is the Return on Assets (ROA) above industry average? (1 check)
  6. Has the Return on Capital Employed (ROCE) increased from 3 years ago? (1 check)
The above checks will fail if the company has reported a loss in the most recent earnings report. Some checks require at least 3 or 5 years worth of data.
Fluent has a total score of 0/6, see the detailed checks below.

Note: We use GAAP Net Income excluding extraordinary items in all our calculations.

Full details on the Past part of the Simply Wall St company analysis model.

Health

 How is Fluent's financial health and their level of debt?

A company's financial position is much like your own financial position, it includes everything you own (assets) and owe (liabilities).

The boxes below represent the relative size of what makes up Fluent's finances.

The net worth of a company is the difference between its assets and liabilities.
Net Worth
  • Fluent is able to meet its short term (1 year) commitments with its holdings of cash and other short term assets.
  • Fluent's cash and other short term assets cover its long term commitments.
Balance sheet
This treemap shows a more detailed breakdown of Fluent's finances. If any of them are yellow this indicates they may be out of proportion and red means they relate to one of the checks below.
Assets
Liabilities and shares
The 'shares' portion represents any funds contributed by the owners (shareholders) and any profits.
  • Low level of unsold assets.
  • Debt is covered by short term assets, assets are 1.4x debt.
Historical Debt
Nearly all companies have debt. Debt in itself isn’t bad, however if the debt is too high, or the company can’t afford to pay the interest on its debts this may have impacts in the future.

The graphic below shows equity (available funds) and debt, we ideally want to see the red area (debt) decreasing.

If there is any debt we look at the companies capability to repay it, and whether the level has increased over the past 5 years.
Raw Data

All data from Fluent Company Filings, last reported 1 month ago.

NasdaqGM:FLNT Past Debt and Equity Data
Date (Data in USD Millions) Total Equity Total Debt Cash & Short Term Investments
2019-09-30 209.45 52.99 24.23
2019-06-30 212.27 53.03 21.84
2019-03-31 210.04 54.92 18.71
2018-12-31 207.17 55.47 17.77
2018-09-30 202.66 59.69 17.36
2018-06-30 195.32 63.53 10.07
2018-03-31 191.52 64.05 5.37
2017-12-31 224.01 62.96 16.56
2017-09-30 210.38 62.85 10.32
2017-06-30 213.00 62.91 19.25
2017-03-31 224.31 62.99 22.01
2016-12-31 229.65 50.01 10.09
2016-09-30 222.37 49.90 10.40
2016-06-30 223.92 50.61 11.23
2016-03-31 206.81 50.94 10.14
2015-12-31 205.90 50.92 13.46
2014-12-31 12.11 0.00 6.00
  • Fluent's level of debt (25.3%) compared to net worth is satisfactory (less than 40%).
  • Unable to establish if Fluent's debt level has increased without past 5-year debt data.
CASH RUNWAY ANALYSIS

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

  • Whilst loss making Fluent has sufficient cash runway for more than 3 years if it maintains the current positive free cash flow level.
  • Whilst loss making Fluent has sufficient cash runway for more than 3 years, even with free cash flow being positive and shrinking by -114.8% per year.
X
Financial health checks
We assess Fluent's financial health by checking for:
  1. Are short term assets greater than short term liabilities? (1 check)
  2. Are short term assets greater than long term liabilities? (1 check)
  3. Has the debt to equity ratio increased in the past 5 years? (1 check)
  4. Is the debt to equity ratio over 40%? (1 check)
  5. Is the debt covered by operating cash flow? (1 check)
  6. Are earnings greater than 5x the interest on debt (if company pays interest at all)? (1 check)
  7. Fluent has a total score of 5/6, see the detailed checks below.
For companies that are loss making and have been so on average in the past we replace the last 2 checks with:
  1. Does cash and short term investments cover stable operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)
  2. Does cash and short term investments cover growing operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)


Full details on the Health part of the Simply Wall St company analysis model.

Dividends

 What is Fluent's current dividend yield, its reliability and sustainability?

Dividends are regular cash payments to you from the company, similar to a bank paying you interest on a savings account.
Annual Dividend Income
Dividend payments
0%
Current annual income from Fluent dividends.
If you bought $2,000 of Fluent shares you are expected to receive $0 in your first year as a dividend.
Dividend Amount
Here we look how much dividend is being paid, if any. Is it above what you can get in a savings account? It is up there with the best dividend paying companies?
  • Unable to evaluate Fluent's dividend yield against the bottom 25% of dividend payers as the company has not reported any payouts.
  • Unable to evaluate Fluent's dividend against the top 25% market benchmark as the company has not reported any payouts.
Annualized Historical and Future Dividends
It is important to see if the dividend for a company is stable, and not wildly increasing/decreasing each year. This graph shows you the historical rate to count toward your assessment of the stock.

We also check to see if the dividend has increased in the past 10 years.
Raw Data
NasdaqGM:FLNT Annualized Past and Future Dividends
Data Point Source Value
Past Annualized Dividend Yield S&P Global Market Data See Below
Past Dividends per Share Company Filings/ Annualized Dividend Payments See Below
Future Dividends per Share Estimates Average of up to 2 Analyst Estimates (S&P Global) See Below
United States of America Media Industry Average Dividend Yield Market Cap Weighted Average of 29 Stocks 2%
United States of America Market Average Dividend Yield Market Cap Weighted Average of 1956 Stocks 2.3%
United States of America Minimum Threshold Dividend Yield 10th Percentile 0.8%
United States of America Bottom 25% Dividend Yield 25th Percentile 1.4%
United States of America Top 25% Dividend Yield 75th Percentile 3.6%

Industry and Market average data is calculated daily.

Note all dividend per share amounts are annualized and not quarterly or other period.

NasdaqGM:FLNT Future Dividends Estimate Data
Date (Data in $) Dividend per Share (annual) Avg. No. Analysts
2021-12-31
2020-12-31
2019-12-31
2019-11-19

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to perform a dividend volatility check as Fluent has not reported any payouts.
  • Unable to verify if Fluent's dividend has been increasing as the company has not reported any payouts.
Current Payout to shareholders
What portion of Fluent's earnings are paid to the shareholders as a dividend.
  • Unable to calculate sustainability of dividends as Fluent has not reported any payouts.
Future Payout to shareholders
  • Insufficient estimate data to determine if a dividend will be paid in 3 years and that it will be sustainable.
X
Income/ dividend checks
We assess Fluent's dividend by checking for:
  1. Firstly is the company paying a notable dividend (greater than 0.8%) - if not then the rest of the checks are ignored.
  2. Is current dividend yield above the bottom 25% of dividend payers? (1 check)
  3. Is current dividend yield above the top 25% of dividend payers? (1 check)
  4. Have they paid a dividend for 10 years, and during this period has the dividend been volatile (drop of more than 25%)? (1 check)
  5. If they have paid a dividend for 10 years has it increased in this time? (1 check)
  6. How sustainable is the dividend, can Fluent afford to pay it from its earnings today and in 3 years (Payout ratio less than 90%)? (2 checks)
  7. Fluent has a total score of 0/6, see the detailed checks below.


Full details on the Dividends part of the Simply Wall St company analysis model.

Management

 What is the CEO of Fluent's salary, the management and board of directors tenure and is there insider trading?

Management is one of the most important areas of a company. We look at unreasonable CEO compensation, how long the team and board of directors have been around for and insider trading.
CEO
Ryan Schulke
COMPENSATION $2,310,257
AGE 36
TENURE AS CEO 1.7 years
CEO Bio

Mr. Ryan Schulke is a Founder of Fluent, Inc. ( formerly known as Cogint, Inc.) and has been its Chief Executive Officer since March 26, 2018. Mr. Schulke has been the Chief Executive Officer of Fluent, LLC since December 2015. Mr. Schulke co-founded Fluent, LLC. in 2010 and serves as its Chairman since 2010. He was privately held and is a leader in people-based digital marketing and customer acquisition. Mr. Schulke served as Media Director of Clash Media. He served as a Director of IDI, Inc. (formerly, Tiger Media, Inc.) since December 9, 2015. Mr. Schulke has been a Director at Fluent, Inc. since December 2015. Mr. Schulke earned a Bachelor of Communications Arts from Marymont Manhattan College.

CEO Compensation
  • Ryan's compensation has increased whilst company is loss making.
  • Ryan's remuneration is higher than average for companies of similar size in United States of America.
Management Team Tenure

Average tenure and age of the Fluent management team in years:

1.4
Average Tenure
50.5
Average Age
  • The average tenure for the Fluent management team is less than 2 years, this suggests a new team.
Management Team

Ryan Schulke

TITLE
Founder
COMPENSATION
$2M
AGE
36
TENURE
1.7 yrs

Matt Conlin

TITLE
Co-Founder
COMPENSATION
$2M
AGE
36
TENURE
1.7 yrs

Don Patrick

TITLE
Chief Operating Officer
COMPENSATION
$1M
AGE
58
TENURE
1.7 yrs

Alex Mandel

TITLE
Chief Financial Officer
AGE
49
TENURE
0.8 yrs

Dan Hall

TITLE
Chief Technology Officer
TENURE
0.5 yrs

Jordyn Kopin

TITLE
Director of Investor Relations

Dan Barsky

TITLE
General Counsel & Corporate Secretary
AGE
63

Rob Hunter

TITLE
Executive Vice President of Corporate Development

Kelly Patterson

TITLE
Vice President of Corporate Marketing

Andrea Haldeman

TITLE
Senior Vice President of Sales
AGE
52
TENURE
1.1 yrs
Board of Directors Tenure

Average tenure and age of the Fluent board of directors in years:

2.9
Average Tenure
53
Average Age
  • The average tenure for the Fluent board of directors is less than 3 years, this suggests a new board.
Board of Directors

Ryan Schulke

TITLE
Founder
COMPENSATION
$2M
AGE
36
TENURE
3.9 yrs

Matt Conlin

TITLE
Co-Founder
COMPENSATION
$2M
AGE
36
TENURE
1.7 yrs

Peter Benz

TITLE
Independent Director
COMPENSATION
$203K
AGE
58
TENURE
4.7 yrs

Don Mathis

TITLE
Independent Director
COMPENSATION
$111K
AGE
53
TENURE
3.9 yrs

Andy Frawley

TITLE
Independent Director
COMPENSATION
$100K
AGE
56
TENURE
1.7 yrs

David Drake

TITLE
TENURE
1.8 yrs
Who owns this company?
Recent Insider Trading
  • More shares have been bought than sold by Fluent individual insiders in the past 3 months.
Recent Insider Transactions
Announced Type Name Entity Role Start End Shares Max Price ($) Value ($)
06. Sep 19 Buy Conlin Family Foundation Trust Company 05. Sep 19 05. Sep 19 25,000 $2.85 $71,340
26. Aug 19 Buy Ryan Schulke Individual 23. Aug 19 23. Aug 19 34,000 $2.97 $101,034
26. Aug 19 Buy Matthew Conlin Individual 23. Aug 19 26. Aug 19 25,000 $3.00 $74,301
22. Aug 19 Buy Donald Patrick Individual 20. Aug 19 21. Aug 19 15,000 $3.10 $46,198
14. Aug 19 Buy Ryan Schulke Individual 13. Aug 19 13. Aug 19 31,500 $3.16 $99,663
19. Aug 19 Buy Peter Benz Individual 19. Aug 19 19. Aug 19 20,000 $3.05 $60,944
17. Dec 18 Buy Matthew Conlin Individual 14. Dec 18 14. Dec 18 130,714 $3.50 $457,499
X
Management checks
We assess Fluent's management by checking for:
  1. Is the CEO's compensation unreasonable compared to market cap? (1 check)
  2. Has the CEO's compensation increased more than 20% whilst the EPS is down more then 20%? (1 check)
  3. Is the average tenure of the management team less than 2 years? (1 check)
  4. Is the average tenure of the board of directors team less than 3 years? (1 check)
  5. Fluent has a total score of 0/6, this is not included on the snowflake, see the detailed checks below.


Note: We use the top 6 management executives and board members in our calculations.

Note 2: Insider trading include any internal stakeholders and these transactions .

Full details on the Management part of the Simply Wall St company analysis model.

News

Simply Wall St News

Should You Be Concerned About Fluent Inc's (NASDAQ:FLNT) Investors?

In this article, I will take a quick look at Fluent Inc’s (NASDAQ:FLNT) recent ownership structure – an unconventional investing subject, but an important one. … The impact of a company's ownership structure affects both its short- and long-term performance. … If an activist institution invests the same amount of capital in a stock as a passive long-term pension fund, the implications are potentially different for key corporate financing decisions such as the use of excess cash or the source of financing.

Simply Wall St -

How Should You Think About Fluent Inc's (NASDAQ:FLNT) Risks?

The other type of risk, which cannot be diversified away, is market risk. … Every stock in the market is exposed to this risk, which arises from macroeconomic factors such as economic growth and geo-political tussles just to name a few. … The most widely used metric to quantify a stock's market risk is beta, and the market as a whole represents a beta of one.

Simply Wall St -

Is Fluent Inc's (NASDAQ:FLNT) Balance Sheet Strong Enough To Weather A Storm?

Fluent Inc (NASDAQ:FLNT) is a small-cap stock with a market capitalization of US$182.42m. … While investors primarily focus on the growth potential and competitive landscape of the small-cap companies, they end up ignoring a key aspect, which could be the biggest threat to its existence: its financial health.

Simply Wall St -

Fluent Inc's (NASDAQ:FLNT) Path To Profitability

The US$199.35m market-cap company’s loss lessens since it announced a -US$53.21m bottom-line in the full financial year, compared to the latest trailing-twelve-month loss of -US$48.93m, as it approaches breakeven. … Many investors are wondering the rate at which FLNT will turn a profit, with the big question being “when will the company breakeven?” … View out our latest analysis for Fluent

Simply Wall St -

Bullish Fluent Inc (NASDAQ:FLNT) Insiders Ramp Up Investment In Stock

Fluent's insiders have invested. … Generally, insiders buying more shares in their own firm sends a bullish signal … A research published in The MIT Press (1998) concluded that stocks following insider buying outperformed the market by 4.5%.

Simply Wall St -

Company Info

Description

Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company also offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It delivers data and performance-based marketing executions to approximately 500 consumer brands, direct marketers, and agencies across a range of industries, including financial services, retail and consumer, media and entertainment, staffing and recruitment, and marketing services. The company was formerly known as Cogint, Inc. and changed its name to Fluent, Inc. in April 2018. Fluent, Inc. is headquartered in New York, New York.

Details
Name: Fluent, Inc.
FLNT
Exchange: NasdaqGM
Founded:
$100,620,484
76,809,530
Website: http://www.fluentco.com
Address: Fluent, Inc.
300 Vesey Street,
9th Floor,
New York,
New York, 10282,
United States
Listings
Exchange Symbol Ticker Symbol Security Exchange Country Currency Listed on
NasdaqGM FLNT Common Stock Nasdaq Global Market US USD 22. Mar 2015
DB 7TM Common Stock Deutsche Boerse AG DE EUR 22. Mar 2015
Number of employees
Current staff
Staff numbers
172
Fluent employees.
Industry
Advertising
Media
Company Analysis and Financial Data Status
Area Date (UTC time)
Company Analysis updated: 2019/11/19 00:48
End of day share price update: 2019/11/18 00:00
Last estimates confirmation: 2019/11/14
Last earnings filing: 2019/11/12
Last earnings reported: 2019/09/30
Last annual earnings reported: 2018/12/31


All dates and times in UTC. All financial data provided by Standard & Poor’s Capital IQ.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.