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Shanghai LongYun Media Group

SHSE:603729
Snowflake Description

Adequate balance sheet and fair value.

The Snowflake is generated from 30 checks in 5 different areas, read more below.
603729
SHSE
CN¥1B
Market Cap
  1. Home
  2. CN
  3. Media
Company description

Shanghai LongYun Media Group Co., Ltd. provides integrated advertising and media resource management services in China. The last earnings update was 164 days ago. More info.


Add to Portfolio Compare Print
  • Shanghai LongYun Media Group has significant price volatility in the past 3 months.
603729 Share Price and Events
7 Day Returns
3.2%
SHSE:603729
5.6%
CN Media
4.3%
CN Market
1 Year Returns
-34.6%
SHSE:603729
-22.7%
CN Media
-7%
CN Market
603729 Shareholder Return
  7 Day 30 Day 90 Day 1 Year 3 Year 5 Year
Shanghai LongYun Media Group (603729) 3.2% -6.8% -19.5% -34.6% -74.9% -78.4%
CN Media 5.6% -5.5% -10.3% -22.7% -43% -61.8%
CN Market 4.3% -4.8% -5.1% -7% -13.6% -24.6%
1 Year Return vs Industry and Market
  • 603729 underperformed the Media industry which returned -22.7% over the past year.
  • 603729 underperformed the Market in China which returned -7% over the past year.
Price Volatility
603729
Industry
5yr Volatility vs Market

603729 Value

 Is Shanghai LongYun Media Group undervalued based on future cash flows and its price relative to the stock market?

Value is all about what a company is worth versus what price it is available for. If you went into a grocery store and all the bananas were on sale at half price, they could be considered undervalued.
INTRINSIC VALUE BASED ON FUTURE CASH FLOWS
Here we compare the current share price of Shanghai LongYun Media Group to its discounted cash flow analysis.value.

The discounted cash flow value is simply looking at what the company is worth today, based on estimates of how much money it is expected to make in the future.
Raw Data

Below are the data sources, inputs and calculation used to determine the intrinsic value for Shanghai LongYun Media Group.

SHSE:603729 Discounted Cash Flow Data Sources
Data Point Source Value
Valuation Model 2 Stage Free Cash Flow to Equity
Levered Free Cash Flow Extrapolated from most recent financials. See below
Discount Rate (Cost of Equity) See below 8.4%
Perpetual Growth Rate 10-Year CN Government Bond Rate 3.2%

An important part of a discounted cash flow is the discount rate, below we explain how it has been calculated.

Calculation of Discount Rate/ Cost of Equity for SHSE:603729
Data Point Calculation/ Source Result
Risk-Free Rate 10-Year CN Govt Bond Rate 3.2%
Equity Risk Premium S&P Global 6.3%
Media Unlevered Beta Simply Wall St/ S&P Global 0.68
Re-levered Beta = Unlevered beta (1 + (1- tax rate) (Debt/Equity))
= 0.675 (1 + (1- 25%) (11.84%))
0.823
Levered Beta Levered Beta limited to 0.8 to 2.0
(practical range for a stable firm)
0.82
Discount Rate/ Cost of Equity = Cost of Equity = Risk Free Rate + (Levered Beta * Equity Risk Premium)
= 3.2% + (0.823 * 6.33%)
8.41%

Discounted Cash Flow Calculation for SHSE:603729 using 2 Stage Free Cash Flow to Equity Model

The calculations below outline how an intrinsic value for Shanghai LongYun Media Group is arrived at by discounting future cash flows to their present value using the 2 stage method. We try to start with analysts estimates of free cash flow, however if these are not available we use the most recent financial results. In the 1st stage we continue to grow the free cash flow over a 10 year period, with the growth rate trending towards the perpetual growth rate used in the 2nd stage. The 2nd stage assumes the company grows at a stable rate into perpetuity.

Note: Free cash flow to equity valuations ignore the company's cash or debt.

SHSE:603729 DCF 1st Stage: Next 10 year cash flow forecast
Levered FCF (CNY, Millions) Source Present Value
Discounted (@ 8.41%)
2020 106.64 Est @ 51.55% 98.37
2021 146.15 Est @ 37.05% 124.36
2022 185.46 Est @ 26.89% 145.57
2023 222.15 Est @ 19.79% 160.85
2024 255.05 Est @ 14.81% 170.35
2025 283.94 Est @ 11.33% 174.94
2026 309.18 Est @ 8.89% 175.72
2027 331.39 Est @ 7.18% 173.73
2028 351.23 Est @ 5.99% 169.85
2029 369.32 Est @ 5.15% 164.75
Present value of next 10 years cash flows CN¥1,558.00
SHSE:603729 DCF 2nd Stage: Terminal Value
Calculation Result
Terminal Value = FCF2029 × (1 + g) ÷ (Discount Rate – g)
= CN¥369.32 × (1 + 3.2%) ÷ (8.41% – 3.2%)
CN¥7,319.55
Present Value of Terminal Value = Terminal Value ÷ (1 + r)10
= CN¥7,319.55 ÷ (1 + 8.41%)10
CN¥3,265.16
SHSE:603729 Total Equity Value
Calculation Result
Total Equity Value = Present value of next 10 years cash flows + Terminal Value
= CN¥1,558.00 + CN¥3,265.16
CN¥4,823.16
Equity Value per Share
(CNY)
= Total value / Shares Outstanding
= CN¥4,823.16 / 93.34
CN¥51.67
SHSE:603729 Discount to Share Price
Calculation Result
Value per share (CNY) From above. CN¥51.67
Current discount Discount to share price of CN¥14.08
= -1 x (CN¥14.08 - CN¥51.67) / CN¥51.67
72.8%

Learn more about our DCF calculations in Simply Wall St’s analysis model .

Current Discount
Amount off the current price Shanghai LongYun Media Group is available for.
Intrinsic value
>50%
Share price is CN¥14.08 vs Future cash flow value of CN¥51.67
Current Discount Checks
For Shanghai LongYun Media Group to be considered undervalued it must be available for at least 20% below the current price. Less than 40% is even better.
  • Shanghai LongYun Media Group's share price is below the future cash flow value, and at a moderate discount (> 20%).
  • Shanghai LongYun Media Group's share price is below the future cash flow value, and at a substantial discount (> 40%).
PRICE RELATIVE TO MARKET
We can also value a company based on what the stock market is willing to pay for it. This is similar to the price of fruit (e.g. Mangoes or Avocados) increasing when they are out of season, or how much your home is worth.

The amount the stock market is willing to pay for Shanghai LongYun Media Group's earnings, growth and assets is considered below, and whether this is a fair price.
Price based on past earnings
Are Shanghai LongYun Media Group's earnings available for a low price, and how does this compare to other companies in the same industry?
Raw Data
SHSE:603729 PE (Price to Earnings) Ratio Data Sources
Data Point Source Value
Earnings Per Share * Company Filings (2019-09-30) in CNY CN¥-0.48
SHSE:603729 Share Price ** SHSE (2020-04-09) in CNY CN¥14.08
China Media Industry PE Ratio Median Figure of 54 Publicly-Listed Media Companies 36.44x
China Market PE Ratio Median Figure of 3,204 Publicly-Listed Companies 33.67x

* Trailing twelve months (TTM) annual GAAP earnings per share excluding extraordinary items.

** Primary Listing of Shanghai LongYun Media Group.

SHSE:603729 PE (Price to Earnings) Ratio Calculation
Calculation Outcome
PE Ratio

= SHSE:603729 Share Price ÷ EPS (both in CNY)

= 14.08 ÷ -0.48

-29.2x

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Shanghai LongYun Media Group is loss making, we can't compare its value to the CN Media industry average.
  • Shanghai LongYun Media Group is loss making, we can't compare the value of its earnings to the China market.
Price based on expected Growth
Does Shanghai LongYun Media Group's expected growth come at a high price?
Raw Data
SHSE:603729 PEG (Price to Earnings to Growth) Ratio Data Sources
Data Point Source Value
PE Ratio See PE Ratio Section -29.2x
Net Income Annual Growth Rate See Future Growth Section.
Line of Best Fit* through Consensus Estimate Earnings of 0 Analysts
Not available
China Media Industry PEG Ratio Median Figure of 20 Publicly-Listed Media Companies 1.37x
China Market PEG Ratio Median Figure of 1,266 Publicly-Listed Companies 1.32x

*Line of best fit is calculated by linear regression .

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to calculate PEG ratio for Shanghai LongYun Media Group, we can't assess if its growth is good value.
Price based on value of assets
What value do investors place on Shanghai LongYun Media Group's assets?
Raw Data
SHSE:603729 PB (Price to Book) Ratio Data Sources
Data Point Source Value
Book Value per Share Company Filings (2019-09-30) in CNY CN¥8.80
SHSE:603729 Share Price * SHSE (2020-04-09) in CNY CN¥14.08
China Media Industry PB Ratio Median Figure of 62 Publicly-Listed Media Companies 1.73x
China Market PB Ratio Median Figure of 3,693 Publicly-Listed Companies 2.35x
SHSE:603729 PB (Price to Book) Ratio Calculation
Calculation Outcome
PB Ratio

= SHSE:603729 Share Price ÷ Book Value per Share (both in CNY)

= 14.08 ÷ 8.80

1.6x

* Primary Listing of Shanghai LongYun Media Group.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Shanghai LongYun Media Group is good value based on assets compared to the CN Media industry average.
X
Value checks
We assess Shanghai LongYun Media Group's value by looking at:
  1. Is the discounted cash flow value less than 20%, or 40% of the share price? (2 checks) ( Click here or on bar chart for details of DCF calculation. )
  2. Is the PE ratio less than the market average, and/ or less than the Media industry average (and greater than 0)? (2 checks)
  3. Is the PEG ratio within a reasonable range (0 to 1)? (1 check)
  4. Is the PB ratio less than the Media industry average (and greater than 0)? (1 check)
  5. Shanghai LongYun Media Group has a total score of 3/6, see the detailed checks below.

    Note: We use GAAP Earnings per Share in all our calculations including PE and PEG Ratio.

    Full details on the Value part of the Simply Wall St company analysis model.

603729 Future Performance

 How is Shanghai LongYun Media Group expected to perform in the next 1 to 3 years based on estimates from 0 analysts?

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Shanghai LongYun Media Group has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by Simply Wall St do have past financial data. You can see them here.

Show me the analysis anyway

The future performance of a company is measured in the same way as past performance, by looking at estimated growth and how much profit it is expected to make.

Future estimates come from professional analysts. Just like forecasting the weather, they don’t always get it right!
Annual Growth Rate
20%
Expected Media industry annual growth in earnings.
Earnings growth vs Low Risk Savings
Is Shanghai LongYun Media Group expected to grow at an attractive rate?
  • Unable to compare Shanghai LongYun Media Group's earnings growth to the low risk savings rate as no estimate data is available.
Growth vs Market Checks
  • Unable to compare Shanghai LongYun Media Group's earnings growth to the China market average as no estimate data is available.
  • Unable to compare Shanghai LongYun Media Group's revenue growth to the China market average as no estimate data is available.
Annual Growth Rates Comparison
Raw Data
SHSE:603729 Future Growth Rates Data Sources
Data Point Source Value (per year)
China Media Industry Earnings Growth Rate Market Cap Weighted Average 20%
China Media Industry Revenue Growth Rate Market Cap Weighted Average 12.8%
China Market Earnings Growth Rate Market Cap Weighted Average 20.7%
China Market Revenue Growth Rate Market Cap Weighted Average 15.8%

*Line of best fit is calculated by linear regression .

Industry and Market average data is calculated daily.

Learn more about our growth rate calculations in Simply Wall St’s analysis model.

Analysts growth expectations
Raw Data
SHSE:603729 Analysts Growth Expectations Data Sources
Data Point Source Value
Past Financials Company Filings (6 months ago) See Below
Future Estimates Average of up to 0 Analyst Estimates (S&P Global) See Below
All numbers in CNY Millions and using Trailing twelve months (TTM) annual period rather than quarterly.
SHSE:603729 Past Financials Data
Date (Data in CNY Millions) Revenue Cash Flow Net Income *
2019-09-30 787 79 -45
2019-06-30 940 84 -33
2019-03-31 1,016 -94 -1
2018-12-31 1,195 -29 23
2018-09-30 1,395 47 46
2018-06-30 1,420 -20 52
2018-03-31 1,355 57 52
2017-12-31 1,236 -11 41
2017-09-30 913 24 18
2017-06-30 806 113 15
2017-03-31 837 140 39
2016-12-31 967 138 35

*GAAP earnings excluding extraordinary items.

Super high growth metrics
High Growth Checks
  • Unable to determine if Shanghai LongYun Media Group is high growth as no earnings estimate data is available.
  • Unable to determine if Shanghai LongYun Media Group is high growth as no revenue estimate data is available.
Past and Future Earnings per Share
The accuracy of the analysts who estimate the future performance data can be gauged below. We look back 3 years and see if they were any good at predicting what actually occurred. We also show the highest and lowest estimates looking forward to see if there is a wide range.
Raw Data
SHSE:603729 Past and Future Earnings per Share
Data Point Source Value
Past Financials Company Filings (6 months ago) See Below
Future Estimates Average of up to 0 Analyst Estimates (S&P Global) See Below

All data from Shanghai LongYun Media Group Company Filings, last reported 6 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

SHSE:603729 Past Financials Data
Date (Data in CNY Millions) EPS *
2019-09-30 -0.48
2019-06-30 -0.37
2019-03-31 -0.01
2018-12-31 0.25
2018-09-30 0.49
2018-06-30 0.57
2018-03-31 0.52
2017-12-31 0.44
2017-09-30 0.19
2017-06-30 0.16
2017-03-31 0.45
2016-12-31 0.37

*GAAP earnings excluding extraordinary items.

Performance in 3 years
In the same way as past performance we look at the future estimated return (profit) compared to the available funds. We do this looking forward 3 years.
  • Unable to establish if Shanghai LongYun Media Group will efficiently use shareholders’ funds in the future without estimates of Return on Equity.

Next steps:

  1. Examine whether Shanghai LongYun Media Group is trading at Shanghai LongYun Media Group'san attractive price based on how much it is expected to earn in the future, and relative to its industry peers and the wider market.
  2. Shanghai LongYun Media Group's future outlook can be gauged by looking at industry trends and market size, and determining how well-positioned the company is compared to its competitors. Take a look at other high-growth Media companies here
  3. Use fundamentals to screen for another stock to analyse from our database of over 75,000 companies worldwide
X
Future performance checks
We assess Shanghai LongYun Media Group's future performance by looking at:
  1. Is the annual earnings growth rate expected to beat the low risk savings rate, plus a premium to keep pace with inflation?
  2. Is the annual earnings growth rate expected to beat the average growth rate in earnings of the China market? (1 check)
  3. Is the annual revenue growth rate expected to beat the average growth rate in revenue of the China market? (1 check)
  4. Is the annual earnings growth rate expected to be above 20%? (1 check)
  5. Is the annual revenue growth rate expected to be above 20%? (1 check)
  6. Is the Return on Equity in 3 years expected to be over 20%? (1 check)
Some of the above checks will fail if the company is expected to be loss making in the relevant year.
Shanghai LongYun Media Group has a total score of 0/6, see the detailed checks below.

Note 1: We use GAAP Net Income Excluding Exceptional Items for our Earnings in all our calculations.

Full details on the Future part of the Simply Wall St company analysis model.

603729 Past Performance

  How has Shanghai LongYun Media Group performed over the past 5 years?

The past performance of a company can be measured by how much growth it has experienced and how much profit it makes relative to the funds and assets it has available.
Past earnings growth
Below we compare Shanghai LongYun Media Group's growth in the last year to its industry (Media).
Past Earnings growth analysis
We also check if the company has grown in the past 5 years, and whether it has maintained that growth in the year.
  • Shanghai LongYun Media Group does not make a profit and their year on year earnings growth rate was negative over the past 5 years.
  • Unable to compare Shanghai LongYun Media Group's 1-year earnings growth to the 5-year average as it is not currently profitable.
  • Unable to compare Shanghai LongYun Media Group's 1-year growth to the CN Media industry average as it is not currently profitable.
Earnings and Revenue History
Shanghai LongYun Media Group's revenue and profit over the past 5 years is shown below, any years where they have experienced a loss will show up in red.
Raw Data

All data from Shanghai LongYun Media Group Company Filings, last reported 6 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

SHSE:603729 Past Revenue, Cash Flow and Net Income Data
Date (Data in CNY Millions) Revenue Net Income * G+A Expenses R&D Expenses
2019-09-30 787.47 -45.03 82.32
2019-06-30 940.49 -33.46 76.90
2019-03-31 1,015.91 -0.60 73.15
2018-12-31 1,194.91 22.88 70.66
2018-09-30 1,394.73 45.89 81.64
2018-06-30 1,419.94 52.15 89.10
2018-03-31 1,355.42 52.08 87.97
2017-12-31 1,235.66 41.49 91.72
2017-09-30 913.06 17.80 72.40
2017-06-30 806.26 15.39 75.84
2017-03-31 836.66 38.67 62.83
2016-12-31 966.61 34.87 66.28
2016-09-30 1,070.31 31.70 78.57
2016-06-30 1,171.15 28.26 60.33
2016-03-31 1,233.86 39.68 79.76
2015-12-31 1,320.44 40.66 76.83
2015-09-30 1,341.23 63.16 88.83
2015-06-30 1,319.84 68.90 97.94
2015-03-31 1,298.53 79.85 103.98
2014-12-31 1,177.30 78.34 100.61
2013-12-31 1,154.21 83.21 96.27

*GAAP earnings excluding extraordinary items.

Performance last year
We want to ensure a company is making the most of what it has available. This is done by comparing the return (profit) to a company's available funds, assets and capital.
  • It is difficult to establish if Shanghai LongYun Media Group has efficiently used shareholders’ funds last year (Return on Equity greater than 20%) as it is loss-making.
  • It is difficult to establish if Shanghai LongYun Media Group has efficiently used its assets last year compared to the CN Media industry average (Return on Assets) as it is loss-making.
  • It is difficult to establish if Shanghai LongYun Media Group improved its use of capital last year versus 3 years ago (Return on Capital Employed) as it is currently loss-making.
X
Past performance checks
We assess Shanghai LongYun Media Group's performance over the past 5 years by checking for:
  1. Has earnings increased in past 5 years? (1 check)
  2. Has the earnings growth in the last year exceeded that of the Media industry? (1 check)
  3. Is the recent earnings growth over the last year higher than the average annual growth over the past 5 years? (1 check)
  4. Is the Return on Equity (ROE) higher than 20%? (1 check)
  5. Is the Return on Assets (ROA) above industry average? (1 check)
  6. Has the Return on Capital Employed (ROCE) increased from 3 years ago? (1 check)
The above checks will fail if the company has reported a loss in the most recent earnings report. Some checks require at least 3 or 5 years worth of data.
Shanghai LongYun Media Group has a total score of 0/6, see the detailed checks below.

Note: We use GAAP Net Income excluding extraordinary items in all our calculations.

Full details on the Past part of the Simply Wall St company analysis model.

603729 Health

 How is Shanghai LongYun Media Group's financial health and their level of debt?

A company's financial position is much like your own financial position, it includes everything you own (assets) and owe (liabilities).

The boxes below represent the relative size of what makes up Shanghai LongYun Media Group's finances.

The net worth of a company is the difference between its assets and liabilities.
Net Worth
  • Shanghai LongYun Media Group is able to meet its short term (1 year) commitments with its holdings of cash and other short term assets.
  • Shanghai LongYun Media Group has no long term commitments.
Balance sheet
This treemap shows a more detailed breakdown of Shanghai LongYun Media Group's finances. If any of them are yellow this indicates they may be out of proportion and red means they relate to one of the checks below.
Assets
Liabilities and shares
The 'shares' portion represents any funds contributed by the owners (shareholders) and any profits.
  • Low level of unsold assets.
  • Debt is covered by short term assets, assets are 5.1x debt.
Historical Debt
Nearly all companies have debt. Debt in itself isn’t bad, however if the debt is too high, or the company can’t afford to pay the interest on its debts this may have impacts in the future.

The graphic below shows equity (available funds) and debt, we ideally want to see the red area (debt) decreasing.

If there is any debt we look at the companies capability to repay it, and whether the level has increased over the past 5 years.
Raw Data

All data from Shanghai LongYun Media Group Company Filings, last reported 6 months ago.

SHSE:603729 Past Debt and Equity Data
Date (Data in CNY Millions) Total Equity Total Debt Cash & Short Term Investments
2019-09-30 823.64 155.59 37.65
2019-06-30 829.26 300.03 181.04
2019-03-31 858.27 372.00 200.23
2018-12-31 871.72 341.18 187.51
2018-09-30 872.26 728.77 246.05
2018-06-30 868.23 614.65 101.73
2018-03-31 871.50 154.42 83.68
2017-12-31 856.34 129.99 68.37
2017-09-30 828.37 0.00 217.30
2017-06-30 820.76 0.00 244.50
2017-03-31 817.11 0.00 230.74
2016-12-31 817.28 0.00 215.97
2016-09-30 813.46 0.00 206.77
2016-06-30 805.71 0.00 202.51
2016-03-31 985.35 0.00 306.22
2015-12-31 985.87 0.00 309.01
2015-09-30 974.72 0.00 283.20
2015-06-30 970.61 0.00 333.87
2015-03-31 940.81 30.90 504.01
2014-12-31 544.45 0.00 178.03
2013-12-31 466.74 7.00 207.09
  • Shanghai LongYun Media Group's level of debt (18.9%) compared to net worth is satisfactory (less than 40%).
  • The level of debt compared to net worth has increased over the past 5 years (0.3% vs 18.9% today).
  • Debt is well covered by operating cash flow (51%, greater than 20% of total debt).
  • Unable to confirm if the interest payments on Shanghai LongYun Media Group's debt are well covered by earnings due to lack of past financial data.
X
Financial health checks
We assess Shanghai LongYun Media Group's financial health by checking for:
  1. Are short term assets greater than short term liabilities? (1 check)
  2. Are short term assets greater than long term liabilities? (1 check)
  3. Has the debt to equity ratio increased in the past 5 years? (1 check)
  4. Is the debt to equity ratio over 40%? (1 check)
  5. Is the debt covered by operating cash flow? (1 check)
  6. Are earnings greater than 5x the interest on debt (if company pays interest at all)? (1 check)
  7. Shanghai LongYun Media Group has a total score of 4/6, see the detailed checks below.
For companies that are loss making and have been so on average in the past we replace the last 2 checks with:
  1. Does cash and short term investments cover stable operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)
  2. Does cash and short term investments cover growing operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)


Full details on the Health part of the Simply Wall St company analysis model.

603729 Dividends

 What is Shanghai LongYun Media Group's current dividend yield, its reliability and sustainability?

Dividends are regular cash payments to you from the company, similar to a bank paying you interest on a savings account.
Annual Dividend Income
Dividend payments
0%
Current annual income from Shanghai LongYun Media Group dividends.
If you bought CN¥2,000 of Shanghai LongYun Media Group shares you are expected to receive CN¥0 in your first year as a dividend.
Dividend Amount
Here we look how much dividend is being paid, if any. Is it above what you can get in a savings account? It is up there with the best dividend paying companies?
  • Unable to evaluate Shanghai LongYun Media Group's dividend yield against the bottom 25% of dividend payers as the company has not reported any payouts.
  • Unable to evaluate Shanghai LongYun Media Group's dividend against the top 25% market benchmark as the company has not reported any payouts.
Annualized Historical and Future Dividends
It is important to see if the dividend for a company is stable, and not wildly increasing/decreasing each year. This graph shows you the historical rate to count toward your assessment of the stock.

We also check to see if the dividend has increased in the past 10 years.
Raw Data
SHSE:603729 Annualized Past and Future Dividends
Data Point Source Value
Past Annualized Dividend Yield S&P Global Market Data See Below
Past Dividends per Share Company Filings/ Annualized Dividend Payments See Below
Future Dividends per Share Estimates Average of up to 0 Analyst Estimates (S&P Global) See Below
China Media Industry Average Dividend Yield Market Cap Weighted Average of 43 Stocks 2.2%
China Market Average Dividend Yield Market Cap Weighted Average of 2584 Stocks 1.9%
China Minimum Threshold Dividend Yield 10th Percentile 0.2%
China Bottom 25% Dividend Yield 25th Percentile 0.4%
China Top 25% Dividend Yield 75th Percentile 2%

Industry and Market average data is calculated daily.

Note all dividend per share amounts are annualized and not quarterly or other period.

SHSE:603729 Past Annualized Dividends Data
Date (Data in CN¥) Dividend per share (annual) Avg. Yield (%)
2019-10-28 0.000 0.000
2019-08-26 0.000 0.000
2019-04-29 0.000 0.000
2019-04-26 0.000 0.000
2018-07-05 0.071 0.392
2017-07-12 0.039 0.102
2016-04-19 0.046 0.086
2015-06-09 0.093 0.157

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to perform a dividend volatility check as Shanghai LongYun Media Group has not reported any payouts.
  • Unable to verify if Shanghai LongYun Media Group's dividend has been increasing as the company has not reported any payouts.
Current Payout to shareholders
What portion of Shanghai LongYun Media Group's earnings are paid to the shareholders as a dividend.
  • Unable to calculate sustainability of dividends as Shanghai LongYun Media Group has not reported any payouts.
Future Payout to shareholders
  • Insufficient estimate data to determine if a dividend will be paid in 3 years and that it will be sustainable.
X
Income/ dividend checks
We assess Shanghai LongYun Media Group's dividend by checking for:
  1. Firstly is the company paying a notable dividend (greater than 0.2%) - if not then the rest of the checks are ignored.
  2. Is current dividend yield above the bottom 25% of dividend payers? (1 check)
  3. Is current dividend yield above the top 25% of dividend payers? (1 check)
  4. Have they paid a dividend for 10 years, and during this period has the dividend been volatile (drop of more than 25%)? (1 check)
  5. If they have paid a dividend for 10 years has it increased in this time? (1 check)
  6. How sustainable is the dividend, can Shanghai LongYun Media Group afford to pay it from its earnings today and in 3 years (Payout ratio less than 90%)? (2 checks)
  7. Shanghai LongYun Media Group has a total score of 0/6, see the detailed checks below.


Full details on the Dividends part of the Simply Wall St company analysis model.

603729 Management

 What is the CEO of Shanghai LongYun Media Group's salary, the management and board of directors tenure and is there insider trading?

Management is one of the most important areas of a company. We look at unreasonable CEO compensation, how long the team and board of directors have been around for and insider trading.
CEO
Yikun Yu
COMPENSATION CN¥921,400
AGE 33
TENURE AS CEO 4.9 years
CEO Bio

Mr. Yikun Yu has been Chairman and General Manager at Shanghai LongYun Advertising & Media Co., Ltd. since May 21, 2015. Mr. Yu serves as Legal Representative for Tibet LongYun Cultural Media Co., Ltd. He holds a Bachelor’s degree.

CEO Compensation
  • Yikun's compensation has increased whilst company is loss making.
  • Yikun's remuneration is higher than average for companies of similar size in China.
Management Team Tenure

Average tenure and age of the Shanghai LongYun Media Group management team in years:

4.3
Average Tenure
34
Average Age
  • The tenure for the Shanghai LongYun Media Group management team is about average.
Management Team

Yikun Yu

TITLE
Chairman and General Manager
COMPENSATION
CN¥921K
AGE
33
TENURE
4.9 yrs

Xiaozhong Fang

TITLE
Chief Executive Officer
COMPENSATION
CN¥179K

Yi Fan He

TITLE
Deputy General Manager
COMPENSATION
CN¥538K

Xia Zhang

TITLE
Deputy General Manager
COMPENSATION
CN¥535K

Zhen Hong Zhong

TITLE
Deputy General Manager
COMPENSATION
CN¥261K

Juezhu Tao

TITLE
Secretary to the Board
COMPENSATION
CN¥190K
AGE
34
TENURE
4.3 yrs

Zhenyu Wang

TITLE
Vice President
COMPENSATION
CN¥371K
AGE
39
TENURE
4.3 yrs
Board of Directors Tenure

Average tenure and age of the Shanghai LongYun Media Group board of directors in years:

5.4
Average Tenure
48
Average Age
  • The tenure for the Shanghai LongYun Media Group board of directors is about average.
Board of Directors

Jian Hua Li

TITLE
Chairman of Supervisory Board

Yikun Yu

TITLE
Chairman and General Manager
COMPENSATION
CN¥921K
AGE
33
TENURE
4.9 yrs

Pei Zhang Duan

TITLE
Director
COMPENSATION
CN¥442K

Li Huang

TITLE
Director

Hetong Lou

TITLE
Independent Director
COMPENSATION
CN¥70K
AGE
57
TENURE
5.4 yrs

Shengjun Gan

TITLE
Independent Director
COMPENSATION
CN¥42K
AGE
48
TENURE
8.3 yrs

Jue Hao Cheng

TITLE
Independent director
COMPENSATION
CN¥70K

Ying Liu

TITLE
Member of Supervisory Board

Li Jun Yang

TITLE
Employee Representative Member of Supervisory Board
Who owns this company?
Recent Insider Trading
  • No 3 month open market individual insider trading information.
Recent Insider Transactions
Announced Type Name Entity Role Start End Shares Max Price (CN¥) Value (CN¥)
X
Management checks
We assess Shanghai LongYun Media Group's management by checking for:
  1. Is the CEO's compensation unreasonable compared to market cap? (1 check)
  2. Has the CEO's compensation increased more than 20% whilst the EPS is down more then 20%? (1 check)
  3. Is the average tenure of the management team less than 2 years? (1 check)
  4. Is the average tenure of the board of directors team less than 3 years? (1 check)
  5. Shanghai LongYun Media Group has a total score of 0/6, this is not included on the snowflake, see the detailed checks below.


Note: We use the top 6 management executives and board members in our calculations.

Note 2: Insider trading include any internal stakeholders and these transactions .

Full details on the Management part of the Simply Wall St company analysis model.

603729 News

Simply Wall St News

603729 Company Info

Description

Shanghai LongYun Media Group Co., Ltd. provides integrated advertising and media resource management services in China. It offers advertising services, including market research, brand management, creative and design, TVC production, communication strategy, and execution and evaluation. The company was formerly known as Shanghai LongYun Advertising & Media Co., Ltd. and changed its name to Shanghai LongYun Media Group Co., Ltd. in February 2019. Shanghai LongYun Media Group Co., Ltd. was founded in 2003 and is based in Shanghai, China.

Details
Name: Shanghai LongYun Media Group Co., Ltd.
603729
Exchange: SHSE
Founded: 2003
CN¥1,314,199,040
93,338,000
Website: http://www.obm.com.cn
Address: Shanghai LongYun Media Group Co., Ltd.
Vanke Center,
15th Floor,
Shanghai,
200120,
China
Listings
Exchange Symbol Ticker Symbol Security Exchange Country Currency Listed on
SHSE 603729 Domestic Shares Shanghai Stock Exchange CN CNY 24. Mar 2015
Number of employees
Current staff
Staff numbers
194
Shanghai LongYun Media Group employees.
Industry
Advertising
Media
Company Analysis and Financial Data Status
Area Date (UTC time)
Company Analysis updated: 2020/04/09 18:31
End of day share price update: 2020/04/09 00:00
Last earnings filing: 2019/10/28
Last earnings reported: 2019/09/30
Last annual earnings reported: 2018/12/31


All dates and times in UTC. All financial data provided by Standard & Poor’s Capital IQ.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.