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UpSnap

CNSX:UP
Snowflake Description

Weak fundamentals or lack of information.

The Snowflake is generated from 30 checks in 5 different areas, read more below.
UP
CNSX
CA$1M
Market Cap
  1. Home
  2. CA
  3. Software
Company description

UpSnap, Inc. provides mobile advertising solutions in the United States and internationally. The last earnings update was 22 days ago. More info.


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UP Share Price and Events
7 Day Returns
0%
CNSX:UP
0.4%
CA Software
1.2%
CA Market
1 Year Returns
-66.7%
CNSX:UP
15.2%
CA Software
-0.4%
CA Market
UP Shareholder Return
  7 Day 30 Day 90 Day 1 Year 3 Year 5 Year
UpSnap (UP) 0% 0% - -66.7% -50% -
CA Software 0.4% 1.8% 2.3% 15.2% 73.7% 159%
CA Market 1.2% 3.3% 0.8% -0.4% 7.4% 4.5%
1 Year Return vs Industry and Market
  • UP underperformed the Software industry which returned 15.2% over the past year.
  • UP underperformed the Market in Canada which returned -0.4% over the past year.
Price Volatility
UP
Industry
5yr Volatility vs Market

Value

 Is UpSnap undervalued based on future cash flows and its price relative to the stock market?

Value is all about what a company is worth versus what price it is available for. If you went into a grocery store and all the bananas were on sale at half price, they could be considered undervalued.
INTRINSIC VALUE BASED ON FUTURE CASH FLOWS
Here we compare the current share price of UpSnap to its discounted cash flow analysis.value.

The discounted cash flow value is simply looking at what the company is worth today, based on estimates of how much money it is expected to make in the future.
Raw Data

Below are the data sources, inputs and calculation used to determine the intrinsic value for UpSnap.

CNSX:UP Discounted Cash Flow Data Sources
Data Point Source Value
Valuation Model 2 Stage Free Cash Flow to Equity
Levered Free Cash Flow Extrapolated from most recent financials. See below
Discount Rate (Cost of Equity) See below 10.2%
Perpetual Growth Rate 10-Year CA Government Bond Rate 1.9%

An important part of a discounted cash flow is the discount rate, below we explain how it has been calculated.

Calculation of Discount Rate/ Cost of Equity for CNSX:UP
Data Point Calculation/ Source Result
Risk-Free Rate 10-Year CA Govt Bond Rate 1.9%
Equity Risk Premium S&P Global 6%
Software Unlevered Beta Simply Wall St/ S&P Global 1.12
Re-levered Beta = Unlevered beta (1 + (1- tax rate) (Debt/Equity))
= 1.118 (1 + (1- 26.5%) (56.49%))
1.39
Levered Beta Levered Beta limited to 0.8 to 2.0
(practical range for a stable firm)
1.39
Discount Rate/ Cost of Equity = Cost of Equity = Risk Free Rate + (Levered Beta * Equity Risk Premium)
= 1.95% + (1.39 * 5.96%)
10.23%

Discounted Cash Flow Calculation for CNSX:UP using 2 Stage Free Cash Flow to Equity Model

The calculations below outline how an intrinsic value for UpSnap is arrived at by discounting future cash flows to their present value using the 2 stage method. We try to start with analysts estimates of free cash flow, however if these are not available we use the most recent financial results. In the 1st stage we continue to grow the free cash flow over a 10 year period, with the growth rate trending towards the perpetual growth rate used in the 2nd stage. The 2nd stage assumes the company grows at a stable rate into perpetuity.

Note: Free cash flow to equity valuations ignore the company's cash or debt.

CNSX:UP DCF 1st Stage: Next 10 year cash flow forecast
Levered FCF (CAD, Millions) Source Present Value
Discounted (@ 10.23%)
2020 0.04 Est @ -18.12% 0.04
2021 0.04 Est @ -12.1% 0.03
2022 0.04 Est @ -7.89% 0.03
2023 0.03 Est @ -4.94% 0.02
2024 0.03 Est @ -2.87% 0.02
2025 0.03 Est @ -1.43% 0.02
2026 0.03 Est @ -0.41% 0.02
2027 0.03 Est @ 0.29% 0.01
2028 0.03 Est @ 0.79% 0.01
2029 0.03 Est @ 1.14% 0.01
Present value of next 10 years cash flows CA$0.00
CNSX:UP DCF 2nd Stage: Terminal Value
Calculation Result
Terminal Value = FCF2029 × (1 + g) ÷ (Discount Rate – g)
= CA$0.03 × (1 + 1.95%) ÷ (10.23% – 1.95%)
CA$0.40
Present Value of Terminal Value = Terminal Value ÷ (1 + r)10
= CA$0.40 ÷ (1 + 10.23%)10
CA$0.15
CNSX:UP Total Equity Value
Calculation Result
Total Equity Value = Present value of next 10 years cash flows + Terminal Value
= CA$0.00 + CA$0.15
CA$0.15
Equity Value per Share
(CAD)
= Total value / Shares Outstanding
= CA$0.15 / 267.64
CA$0
CNSX:UP Discount to Share Price
Calculation Result
Value per share (CAD) From above. CA$0.00
Current discount Discount to share price of CA$0.01
= -1 x (CA$0.01 - CA$0.00) / CA$0.00
-784.4%

Learn more about our DCF calculations in Simply Wall St’s analysis model .

  • The current share price of UpSnap is above its future cash flow value.
Often investors are willing to pay a premium for a company that has a high dividend or the potential for future growth.
PRICE RELATIVE TO MARKET
We can also value a company based on what the stock market is willing to pay for it. This is similar to the price of fruit (e.g. Mangoes or Avocados) increasing when they are out of season, or how much your home is worth.

The amount the stock market is willing to pay for UpSnap's earnings, growth and assets is considered below, and whether this is a fair price.
Price based on past earnings
Are UpSnap's earnings available for a low price, and how does this compare to other companies in the same industry?
Raw Data
CNSX:UP PE (Price to Earnings) Ratio Data Sources
Data Point Source Value
Earnings Per Share * Company Filings (2019-06-30) in CAD CA$0.00
CNSX:UP Share Price ** CNSX (2019-09-18) in CAD CA$0.01
Canada Software Industry PE Ratio Median Figure of 17 Publicly-Listed Software Companies 26.47x
Canada Market PE Ratio Median Figure of 540 Publicly-Listed Companies 14.11x

* Trailing twelve months (TTM) annual GAAP earnings per share excluding extraordinary items.

** Primary Listing of UpSnap.

CNSX:UP PE (Price to Earnings) Ratio Calculation
Calculation Outcome
PE Ratio

= CNSX:UP Share Price ÷ EPS (both in CAD)

= 0.01 ÷ 0.00

-2.09x

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • UpSnap is loss making, we can't compare its value to the CA Software industry average.
  • UpSnap is loss making, we can't compare the value of its earnings to the Canada market.
Price based on expected Growth
Does UpSnap's expected growth come at a high price?
Raw Data
CNSX:UP PEG (Price to Earnings to Growth) Ratio Data Sources
Data Point Source Value
PE Ratio See PE Ratio Section -2.09x
Net Income Annual Growth Rate See Future Growth Section.
Line of Best Fit* through Consensus Estimate Earnings of 0 Analysts
Not available
Canada Software Industry PEG Ratio Median Figure of 8 Publicly-Listed Software Companies 2.82x
Canada Market PEG Ratio Median Figure of 246 Publicly-Listed Companies 0.95x

*Line of best fit is calculated by linear regression .

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to calculate PEG ratio for UpSnap, we can't assess if its growth is good value.
Price based on value of assets
What value do investors place on UpSnap's assets?
Raw Data
CNSX:UP PB (Price to Book) Ratio Data Sources
Data Point Source Value
Book Value per Share Company Filings (2019-06-30) in CAD CA$-0.01
CNSX:UP Share Price * CNSX (2019-09-18) in CAD CA$0.01
Canada Software Industry PB Ratio Median Figure of 88 Publicly-Listed Software Companies 2.92x
Canada Market PB Ratio Median Figure of 2,454 Publicly-Listed Companies 1.44x
CNSX:UP PB (Price to Book) Ratio Calculation
Calculation Outcome
PB Ratio

= CNSX:UP Share Price ÷ Book Value per Share (both in CAD)

= 0.01 ÷ -0.01

-0.86x

* Primary Listing of UpSnap.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • UpSnap has negative assets, we can't compare the value of its assets to the CA Software industry average.
X
Value checks
We assess UpSnap's value by looking at:
  1. Is the discounted cash flow value less than 20%, or 40% of the share price? (2 checks) ( Click here or on bar chart for details of DCF calculation. )
  2. Is the PE ratio less than the market average, and/ or less than the Software industry average (and greater than 0)? (2 checks)
  3. Is the PEG ratio within a reasonable range (0 to 1)? (1 check)
  4. Is the PB ratio less than the Software industry average (and greater than 0)? (1 check)
  5. UpSnap has a total score of 0/6, see the detailed checks below.

    Note: We use GAAP Earnings per Share in all our calculations including PE and PEG Ratio.

    Full details on the Value part of the Simply Wall St company analysis model.

Future Performance

 How is UpSnap expected to perform in the next 1 to 3 years based on estimates from 0 analysts?

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as UpSnap has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by Simply Wall St do have past financial data. You can see them here.

Show me the analysis anyway

The future performance of a company is measured in the same way as past performance, by looking at estimated growth and how much profit it is expected to make.

Future estimates come from professional analysts. Just like forecasting the weather, they don’t always get it right!
Annual Growth Rate
9.2%
Expected Software industry annual growth in earnings.
Earnings growth vs Low Risk Savings
Is UpSnap expected to grow at an attractive rate?
  • Unable to compare UpSnap's earnings growth to the low risk savings rate as no estimate data is available.
Growth vs Market Checks
  • Unable to compare UpSnap's earnings growth to the Canada market average as no estimate data is available.
  • Unable to compare UpSnap's revenue growth to the Canada market average as no estimate data is available.
Annual Growth Rates Comparison
Raw Data
CNSX:UP Future Growth Rates Data Sources
Data Point Source Value (per year)
Canada Software Industry Earnings Growth Rate Market Cap Weighted Average 9.2%
Canada Software Industry Revenue Growth Rate Market Cap Weighted Average 15.3%
Canada Market Earnings Growth Rate Market Cap Weighted Average 12.8%
Canada Market Revenue Growth Rate Market Cap Weighted Average 5.9%

*Line of best fit is calculated by linear regression .

Industry and Market average data is calculated daily.

Learn more about our growth rate calculations in Simply Wall St’s analysis model.

Analysts growth expectations
Raw Data
CNSX:UP Analysts Growth Expectations Data Sources
Data Point Source Value
Past Financials Company Filings (2 months ago) See Below
Future Estimates Average of up to 0 Analyst Estimates (S&P Global) See Below
All numbers in CAD Millions and using Trailing twelve months (TTM) annual period rather than quarterly.
CNSX:UP Past Financials Data
Date (Data in CAD Millions) Revenue Cash Flow Net Income *
2019-06-30 2 0 -1
2019-03-31 3 0 -1
2018-12-31 3 0 -1
2018-09-30 3 0 -1
2018-06-30 3 0 0
2018-03-31 4 0 0
2017-12-31 4 0 0
2017-09-30 4 0 0
2017-06-30 5 0 0
2017-03-31 5 0 -1
2016-12-31 5 -1 -1
2016-09-30 5 -1 -1

*GAAP earnings excluding extraordinary items.

Super high growth metrics
High Growth Checks
  • Unable to determine if UpSnap is high growth as no earnings estimate data is available.
  • Unable to determine if UpSnap is high growth as no revenue estimate data is available.
Past and Future Earnings per Share
The accuracy of the analysts who estimate the future performance data can be gauged below. We look back 3 years and see if they were any good at predicting what actually occurred. We also show the highest and lowest estimates looking forward to see if there is a wide range.
Raw Data
CNSX:UP Past and Future Earnings per Share
Data Point Source Value
Past Financials Company Filings (2 months ago) See Below
Future Estimates Average of up to 0 Analyst Estimates (S&P Global) See Below

All data from UpSnap Company Filings, last reported 2 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

CNSX:UP Past Financials Data
Date (Data in CAD Millions) EPS *
2019-06-30 0.00
2019-03-31 0.00
2018-12-31 0.00
2018-09-30 0.00
2018-06-30 0.00
2018-03-31 0.00
2017-12-31 0.00
2017-09-30 0.00
2017-06-30 0.00
2017-03-31 0.00
2016-12-31 0.00
2016-09-30 0.00

*GAAP earnings excluding extraordinary items.

Performance in 3 years
In the same way as past performance we look at the future estimated return (profit) compared to the available funds. We do this looking forward 3 years.
  • Unable to establish if UpSnap will efficiently use shareholders’ funds in the future without estimates of Return on Equity.

Next steps:

  1. Take a look at our analysis of UP’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  2. UpSnap's future outlook can be gauged by looking at industry trends and market size, and determining how well-positioned the company is compared to its competitors. Take a look at other high-growth Software companies here
  3. UpSnap's competitive advantages and company strategy can generally be found in its financial reports archived here.
  4. Use fundamentals to screen for another stock to analyse from our database of over 75,000 companies worldwide
X
Future performance checks
We assess UpSnap's future performance by looking at:
  1. Is the annual earnings growth rate expected to beat the low risk savings rate, plus a premium to keep pace with inflation?
  2. Is the annual earnings growth rate expected to beat the average growth rate in earnings of the Canada market? (1 check)
  3. Is the annual revenue growth rate expected to beat the average growth rate in revenue of the Canada market? (1 check)
  4. Is the annual earnings growth rate expected to be above 20%? (1 check)
  5. Is the annual revenue growth rate expected to be above 20%? (1 check)
  6. Is the Return on Equity in 3 years expected to be over 20%? (1 check)
Some of the above checks will fail if the company is expected to be loss making in the relevant year.
UpSnap has a total score of 0/6, see the detailed checks below.

Note 1: We use GAAP Net Income Excluding Exceptional Items for our Earnings in all our calculations.

Full details on the Future part of the Simply Wall St company analysis model.

Past Performance

  How has UpSnap performed over the past 5 years?

The past performance of a company can be measured by how much growth it has experienced and how much profit it makes relative to the funds and assets it has available.
Past earnings growth
Below we compare UpSnap's growth in the last year to its industry (Software).
Past Earnings growth analysis
We also check if the company has grown in the past 5 years, and whether it has maintained that growth in the year.
  • UpSnap does not make a profit even though their year on year earnings growth rate was positive over the past 5 years.
  • Unable to compare UpSnap's 1-year earnings growth to the 5-year average as it is not currently profitable.
  • Unable to compare UpSnap's 1-year growth to the CA Software industry average as it is not currently profitable.
Earnings and Revenue History
UpSnap's revenue and profit over the past 5 years is shown below, any years where they have experienced a loss will show up in red.
Raw Data

All data from UpSnap Company Filings, last reported 2 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

CNSX:UP Past Revenue, Cash Flow and Net Income Data
Date (Data in CAD Millions) Revenue Net Income * G+A Expenses R&D Expenses
2019-06-30 2.20 -0.64
2019-03-31 2.51 -0.66
2018-12-31 2.68 -0.68
2018-09-30 3.06 -0.75
2018-06-30 3.28 -0.39
2018-03-31 3.71 -0.17
2017-12-31 4.08 -0.17
2017-09-30 4.34 -0.35
2017-06-30 4.65 -0.45
2017-03-31 4.81 -0.79
2016-12-31 5.06 -0.96
2016-09-30 5.26 -0.86
2016-06-30 4.99 -1.11
2016-03-31 4.93 -1.02
2015-12-31 5.07 -1.07
2015-09-30 5.09 -2.36
2015-06-30 4.91 -2.86
2015-03-31 4.31 -3.80
2014-12-31 3.96 -4.12
2014-09-30 3.55 -3.73
2014-06-30 3.47 -11.05
2014-03-31 3.80 -11.21
2013-12-31 3.52 -12.24
2013-09-30 3.45 -15.60 -0.56
2013-06-30 3.47 -9.89
2013-03-31 3.76 -10.40
2012-12-31 3.99 -11.15
2012-09-30 4.22 -17.18 0.56

*GAAP earnings excluding extraordinary items.

Performance last year
We want to ensure a company is making the most of what it has available. This is done by comparing the return (profit) to a company's available funds, assets and capital.
  • It is difficult to establish if UpSnap has efficiently used shareholders’ funds last year (Return on Equity greater than 20%) due to its liabilities exceeding its assets.
  • It is difficult to establish if UpSnap has efficiently used its assets last year compared to the CA Software industry average (Return on Assets) as it is loss-making.
  • It is difficult to establish if UpSnap improved its use of capital last year versus 3 years ago (Return on Capital Employed) due to its liabilities exceeding its assets.
X
Past performance checks
We assess UpSnap's performance over the past 5 years by checking for:
  1. Has earnings increased in past 5 years? (1 check)
  2. Has the earnings growth in the last year exceeded that of the Software industry? (1 check)
  3. Is the recent earnings growth over the last year higher than the average annual growth over the past 5 years? (1 check)
  4. Is the Return on Equity (ROE) higher than 20%? (1 check)
  5. Is the Return on Assets (ROA) above industry average? (1 check)
  6. Has the Return on Capital Employed (ROCE) increased from 3 years ago? (1 check)
The above checks will fail if the company has reported a loss in the most recent earnings report. Some checks require at least 3 or 5 years worth of data.
UpSnap has a total score of 0/6, see the detailed checks below.

Note: We use GAAP Net Income excluding extraordinary items in all our calculations.

Full details on the Past part of the Simply Wall St company analysis model.

Health

 How is UpSnap's financial health and their level of debt?

A company's financial position is much like your own financial position, it includes everything you own (assets) and owe (liabilities).

The boxes below represent the relative size of what makes up UpSnap's finances.

The net worth of a company is the difference between its assets and liabilities.
Net Worth
  • UpSnap's short term (1 year) commitments are greater than its holdings of cash and other short term assets.
  • UpSnap's long term commitments exceed its cash and other short term assets.
Balance sheet
This treemap shows a more detailed breakdown of UpSnap's finances. If any of them are yellow this indicates they may be out of proportion and red means they relate to one of the checks below.
Assets
Liabilities and shares
The 'shares' portion represents any funds contributed by the owners (shareholders) and any profits.
  • Low level of unsold assets.
  • UpSnap has negative shareholder equity (liabilities exceed assets) therefore debt is not covered by short term assets.
Historical Debt
Nearly all companies have debt. Debt in itself isn’t bad, however if the debt is too high, or the company can’t afford to pay the interest on its debts this may have impacts in the future.

The graphic below shows equity (available funds) and debt, we ideally want to see the red area (debt) decreasing.

If there is any debt we look at the companies capability to repay it, and whether the level has increased over the past 5 years.
Raw Data

All data from UpSnap Company Filings, last reported 2 months ago.

CNSX:UP Past Debt and Equity Data
Date (Data in CAD Millions) Total Equity Total Debt Cash & Short Term Investments
2019-06-30 -1.56 0.76 0.16
2019-03-31 -1.43 0.75 0.20
2018-12-31 -1.32 0.74 0.20
2018-09-30 -1.23 0.20 0.30
2018-06-30 -0.93 0.20 0.33
2018-03-31 -0.80 0.20 0.44
2017-12-31 -0.69 0.20 0.49
2017-09-30 -0.59 0.20 0.34
2017-06-30 -0.65 0.19 0.37
2017-03-31 -1.17 0.00 0.21
2016-12-31 -1.19 0.10 0.35
2016-09-30 -0.91 0.10 0.34
2016-06-30 -0.87 0.09 0.33
2016-03-31 -0.61 0.09 0.56
2015-12-31 -0.31 0.09 1.04
2015-09-30 -0.85 0.09 0.69
2015-06-30 -1.36 0.56 0.60
2015-03-31 -1.20 0.69 0.56
2014-12-31 -0.89 0.68 0.67
2014-09-30 0.58 0.74 1.18
2014-06-30 1.37 0.73 1.34
2014-03-31 2.51 0.71 2.50
2013-12-31 -0.82 1.14 0.14
2013-09-30 -0.19 0.72 0.19
2013-06-30 -13.05 11.81 0.07
2013-03-31 -11.82 10.93 0.06
2012-12-31 -10.32 10.24 0.40
2012-09-30 -6.53 10.25 0.43
  • UpSnap has negative shareholder equity (liabilities exceed assets), this is a more serious situation compared with a high debt level.
  • Irrelevant to check if UpSnap's debt level has increased considering it has negative shareholder equity.
CASH RUNWAY ANALYSIS

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

  • UpSnap has less than a year of cash runway based on current free cash flow.
  • Unable to confirm if UpSnap has at least 1 year of cash runway based on growing free cash flows without relevant data.
X
Financial health checks
We assess UpSnap's financial health by checking for:
  1. Are short term assets greater than short term liabilities? (1 check)
  2. Are short term assets greater than long term liabilities? (1 check)
  3. Has the debt to equity ratio increased in the past 5 years? (1 check)
  4. Is the debt to equity ratio over 40%? (1 check)
  5. Is the debt covered by operating cash flow? (1 check)
  6. Are earnings greater than 5x the interest on debt (if company pays interest at all)? (1 check)
  7. UpSnap has a total score of 0/6, see the detailed checks below.
For companies that are loss making and have been so on average in the past we replace the last 2 checks with:
  1. Does cash and short term investments cover stable operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)
  2. Does cash and short term investments cover growing operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)


Full details on the Health part of the Simply Wall St company analysis model.

Dividends

 What is UpSnap's current dividend yield, its reliability and sustainability?

Dividends are regular cash payments to you from the company, similar to a bank paying you interest on a savings account.
Annual Dividend Income
Dividend payments
0%
Current annual income from UpSnap dividends.
If you bought CA$2,000 of UpSnap shares you are expected to receive CA$0 in your first year as a dividend.
Dividend Amount
Here we look how much dividend is being paid, if any. Is it above what you can get in a savings account? It is up there with the best dividend paying companies?
  • Unable to evaluate UpSnap's dividend yield against the bottom 25% of dividend payers as the company has not reported any payouts.
  • Unable to evaluate UpSnap's dividend against the top 25% market benchmark as the company has not reported any payouts.
Annualized Historical and Future Dividends
It is important to see if the dividend for a company is stable, and not wildly increasing/decreasing each year. This graph shows you the historical rate to count toward your assessment of the stock.

We also check to see if the dividend has increased in the past 10 years.
Raw Data
CNSX:UP Annualized Past and Future Dividends
Data Point Source Value
Past Annualized Dividend Yield S&P Global Market Data See Below
Past Dividends per Share Company Filings/ Annualized Dividend Payments See Below
Future Dividends per Share Estimates Average of up to 0 Analyst Estimates (S&P Global) See Below
North America Software Industry Average Dividend Yield Market Cap Weighted Average of 26 Stocks 1.4%
Canada Market Average Dividend Yield Market Cap Weighted Average of 334 Stocks 3.5%
Canada Minimum Threshold Dividend Yield 10th Percentile 1.2%
Canada Bottom 25% Dividend Yield 25th Percentile 2%
Canada Top 25% Dividend Yield 75th Percentile 5.8%

Industry and Market average data is calculated daily.

Note all dividend per share amounts are annualized and not quarterly or other period.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to perform a dividend volatility check as UpSnap has not reported any payouts.
  • Unable to verify if UpSnap's dividend has been increasing as the company has not reported any payouts.
Current Payout to shareholders
What portion of UpSnap's earnings are paid to the shareholders as a dividend.
  • Unable to calculate sustainability of dividends as UpSnap has not reported any payouts.
Future Payout to shareholders
  • Insufficient estimate data to determine if a dividend will be paid in 3 years and that it will be sustainable.
X
Income/ dividend checks
We assess UpSnap's dividend by checking for:
  1. Firstly is the company paying a notable dividend (greater than 1.2%) - if not then the rest of the checks are ignored.
  2. Is current dividend yield above the bottom 25% of dividend payers? (1 check)
  3. Is current dividend yield above the top 25% of dividend payers? (1 check)
  4. Have they paid a dividend for 10 years, and during this period has the dividend been volatile (drop of more than 25%)? (1 check)
  5. If they have paid a dividend for 10 years has it increased in this time? (1 check)
  6. How sustainable is the dividend, can UpSnap afford to pay it from its earnings today and in 3 years (Payout ratio less than 90%)? (2 checks)
  7. UpSnap has a total score of 0/6, see the detailed checks below.


Full details on the Dividends part of the Simply Wall St company analysis model.

Management

 What is the CEO of UpSnap's salary, the management and board of directors tenure and is there insider trading?

Management is one of the most important areas of a company. We look at unreasonable CEO compensation, how long the team and board of directors have been around for and insider trading.
CEO
Bruce Howard
COMPENSATION CA$21,668
TENURE AS CEO 5.5 years
CEO Bio

Mr. Bruce C. Howard has been Chief Executive Officer of UpSnap, Inc. since March 10, 2014 and has been its Chairman of the Board since September 1, 2016. Mr. Howard has been the Chief Executive Officer of User Friendly Media, LLC since August 1999 and serves as its President. Mr. Howard served as Managing Director of UpSnap, Inc. since March 10, 2014. Mr. Howard has over 25 years of sales, marketing, production, publishing, new market development and general management experience in both the competitive and utility telephone directory publishing industry. His experience and reputation are widely recognized in the directory publishing industry. Over the course of his career, Mr. Howard has worked with companies including Ameritech Advertising Services, Southeast Directory Company and America's Directories South. He serves as Chairman of Michael Inskip. He has been a Director of UpSnap, Inc. since February 7, 2014. He holds a BA degree in Business Administration from Alma College in Alma, Michigan and has completed the majority of coursework toward a Master of Science in Management from Walsh College in Troy, Michigan.

CEO Compensation
  • Bruce's compensation has increased whilst company is loss making.
  • Bruce's remuneration is lower than average for companies of similar size in Canada.
Management Team Tenure

Average tenure of the UpSnap management team in years:

5.5
Average Tenure
  • The average tenure for the UpSnap management team is over 5 years, this suggests they are a seasoned and experienced team.
Management Team

Bruce Howard

TITLE
CEO & Chairman
COMPENSATION
CA$22K
TENURE
5.5 yrs

Alex Pekurar

TITLE
Chief Financial Officer
COMPENSATION
CA$119K
TENURE
6.9 yrs

Heather Burrer

TITLE
VP, COO & Director
COMPENSATION
CA$21K
TENURE
3 yrs

Lance Brown

TITLE
Vice President of Product & Technology
TENURE
4.3 yrs

Greg Garrick

TITLE
Vice President of Sales & Marketing

Fred Moroni

TITLE
Senior Vice President of Global Business Development & Global Sales
TENURE
12.1 yrs

Michael Sharp

TITLE
Vice President of Business Development Planning

Alison Callahan

TITLE
Director of Sales Solutions
COMPENSATION
CA$276K
TENURE
5.2 yrs

George Cooney

TITLE
Strategic Consultant
COMPENSATION
CA$240K
TENURE
5.5 yrs
Board of Directors Tenure

Average tenure of the UpSnap board of directors in years:

2.7
Average Tenure
  • The average tenure for the UpSnap board of directors is less than 3 years, this suggests a new board.
Board of Directors

Bruce Howard

TITLE
CEO & Chairman
COMPENSATION
CA$22K
TENURE
3 yrs

Heather Burrer

TITLE
VP, COO & Director
COMPENSATION
CA$21K
TENURE
3.3 yrs

Mike Inskip

TITLE
Lead Independent Director
COMPENSATION
CA$22K
AGE
47

Daniel Hilton

TITLE
Director
COMPENSATION
CA$9K
TENURE
2.1 yrs

Rance Walls

TITLE
Director
COMPENSATION
CA$13K
TENURE
2.3 yrs
Who owns this company?
Recent Insider Trading
  • No 3 month open market individual insider trading information.
Recent Insider Transactions
Announced Type Name Entity Role Start End Shares Max Price (CA$) Value (CA$)
X
Management checks
We assess UpSnap's management by checking for:
  1. Is the CEO's compensation unreasonable compared to market cap? (1 check)
  2. Has the CEO's compensation increased more than 20% whilst the EPS is down more then 20%? (1 check)
  3. Is the average tenure of the management team less than 2 years? (1 check)
  4. Is the average tenure of the board of directors team less than 3 years? (1 check)
  5. UpSnap has a total score of 0/6, this is not included on the snowflake, see the detailed checks below.


Note: We use the top 6 management executives and board members in our calculations.

Note 2: Insider trading include any internal stakeholders and these transactions .

Full details on the Management part of the Simply Wall St company analysis model.

News

Simply Wall St News

Imagine Owning UpSnap (CNSX:UP) And Trying To Stomach The 75% Share Price Drop

To make matters worse, the returns over three years have also been really disappointing (the share price is 67% lower than three years ago). … Check out our latest analysis for UpSnap UpSnap isn't currently profitable, so most analysts would look to revenue growth to get an idea of how fast the underlying business is growing. … You could get a better understanding of UpSnap's growth by checking out this more detailed historical graph of earnings, revenue and cash flow.

Simply Wall St -

How Many UpSnap, Inc. (CNSX:UP) Shares Do Institutions Own?

Institutions often own shares in more established companies, while it's not unusual to see insiders own a fair bit of smaller companies. … Private Company Ownership We can see that Private Companies own 50%, of the shares on issue. … Next Steps: It's always worth thinking about the different groups who own shares in a company.

Simply Wall St -

Introducing UpSnap (CNSX:UP), The Stock That Slid 60% In The Last Three Years

Generally speaking, companies without profits are expected to grow revenue every year, and at a good clip. … As you can imagine, fast revenue growth, when maintained, often leads to fast profit growth. … With revenue in decline, and profit but a dream, we can understand why the share price has been declining at 26% per year.

Simply Wall St -

How Many UpSnap, Inc. (CNSX:UP) Shares Do Institutions Own?

Generally speaking, as a company grows, institutions will increase their ownership. … Conversely, insiders often decrease their ownership over time. … We also tend to see lower insider ownership in companies that were previously publicly owned.

Simply Wall St -

Who Really Owns UpSnap Inc (CNSX:UP)?

In this analysis, my focus will be on developing a perspective on UpSnap Inc’s (CNSX:UP) latest ownership structure, a less discussed, but important factor. … Ownership structure has been found to have an impact on shareholder returns in both short- and long-term. … See our latest analysis for UpSnap

Simply Wall St -

Why UpSnap Inc's (CNSX:UP) Investor Composition Impacts Your Returns

I am going to take a deep dive into UpSnap Inc’s (CNSX:UP) most recent ownership structure, not a frequent subject of discussion among individual investors. … Ownership structure has been found to have an impact on shareholder returns in both short- and long-term. … Now I will analyze UP's shareholder registry in more detail.

Simply Wall St -

Company Info

Description

UpSnap, Inc. provides mobile advertising solutions in the United States and internationally. Its solutions for brands and agencies include geo-fencing that targets consumers by zip code; geo-fencing behavior, which targets users that are looking and show interest; and demographic targeting in a geo-fence that targets audience in an established radius. The company also offers advertising solutions for colleges and universities that target career change/job seekers, transfer students, and budget-conscious students; and location-based advertising solutions for small businesses. In addition, it is involved in the licensing and support of its software solutions, as well as sale and service of software solutions. The company was formerly known as VoodooVox Inc. and changed its name to UpSnap, Inc. in July 2014. UpSnap, Inc. was founded in 2000 and is headquartered in Toronto, Canada.

Details
Name: UpSnap, Inc.
UP
Exchange: CNSX
Founded: 2000
CA$1,338,204
267,640,941
Website: http://www.UpSnap.com
Address: UpSnap, Inc.
100 Consilium Place,
Suite 200,
Toronto,
Ontario, M1H 3E3,
Canada
Listings
Exchange Symbol Ticker Symbol Security Exchange Country Currency Listed on
CNSX UP Common Shares Canadian National Stock Exchange CA CAD 18. Aug 2004
DB FCGN Common Shares Deutsche Boerse AG DE EUR 18. Aug 2004
Number of employees
Current staff
Staff numbers
6
UpSnap employees.
Industry
Application Software
Software
Company Analysis and Financial Data Status
Area Date (UTC time)
Company Analysis updated: 2019/09/20 00:33
End of day share price update: 2019/09/18 00:00
Last earnings filing: 2019/08/29
Last earnings reported: 2019/06/30
Last annual earnings reported: 2018/12/31


All dates and times in UTC. All financial data provided by Standard & Poor’s Capital IQ.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.