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Fire & Flower Holdings

TSX:FAF
Snowflake Description

High growth potential and slightly overvalued.

The Snowflake is generated from 30 checks in 5 different areas, read more below.
FAF
TSX
CA$106M
Market Cap
  1. Home
  2. CA
  3. Retail
Company description

Fire & Flower Holdings Corp., through its subsidiary, Fire & Flower Inc., operates as an independent retail chain that offers cannabis products and accessories to the adult-use market in Alberta and Saskatchewan. The last earnings update was 45 days ago. More info.


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  • Fire & Flower Holdings has significant price volatility in the past 3 months.
FAF Share Price and Events
7 Day Returns
-11.5%
TSX:FAF
-0.7%
CA Specialty Retail
1.1%
CA Market
1 Year Returns
-
TSX:FAF
-20.7%
CA Specialty Retail
6.9%
CA Market
FAF Shareholder Return
  7 Day 30 Day 90 Day 1 Year 3 Year 5 Year
Fire & Flower Holdings (FAF) -11.5% -32.5% -40.1% - - -
CA Specialty Retail -0.7% -2.9% -6.6% -20.7% -28.7% -39.4%
CA Market 1.1% 2.6% 4.6% 6.9% 8% 8.6%
1 Year Return vs Industry and Market
  • No trading data on FAF.
  • No trading data on FAF.
Price Volatility
Industry
5yr Volatility vs Market

FAF Value

 Is Fire & Flower Holdings undervalued based on future cash flows and its price relative to the stock market?

Value is all about what a company is worth versus what price it is available for. If you went into a grocery store and all the bananas were on sale at half price, they could be considered undervalued.
INTRINSIC VALUE BASED ON FUTURE CASH FLOWS
Here we compare the current share price of Fire & Flower Holdings to its discounted cash flow analysis.value.

The discounted cash flow value is simply looking at what the company is worth today, based on estimates of how much money it is expected to make in the future.
Raw Data

Below are the data sources, inputs and calculation used to determine the intrinsic value for Fire & Flower Holdings.

TSX:FAF Discounted Cash Flow Data Sources
Data Point Source Value
Valuation Model 2 Stage Free Cash Flow to Equity
Levered Free Cash Flow Average of 4 Analyst Estimates (S&P Global) See below
Discount Rate (Cost of Equity) See below 9.1%
Perpetual Growth Rate 10-Year CA Government Bond Rate 1.9%

An important part of a discounted cash flow is the discount rate, below we explain how it has been calculated.

Calculation of Discount Rate/ Cost of Equity for TSX:FAF
Data Point Calculation/ Source Result
Risk-Free Rate 10-Year CA Govt Bond Rate 1.9%
Equity Risk Premium S&P Global 6%
Specialty Retail Unlevered Beta Simply Wall St/ S&P Global 0.85
Re-levered Beta = Unlevered beta (1 + (1- tax rate) (Debt/Equity))
= 0.855 (1 + (1- 26.5%) (71.25%))
1.203
Levered Beta Levered Beta limited to 0.8 to 2.0
(practical range for a stable firm)
1.2
Discount Rate/ Cost of Equity = Cost of Equity = Risk Free Rate + (Levered Beta * Equity Risk Premium)
= 1.95% + (1.203 * 5.96%)
9.12%

Discounted Cash Flow Calculation for TSX:FAF using 2 Stage Free Cash Flow to Equity Model

The calculations below outline how an intrinsic value for Fire & Flower Holdings is arrived at by discounting future cash flows to their present value using the 2 stage method. We try to start with analysts estimates of free cash flow, however if these are not available we use the most recent financial results. In the 1st stage we continue to grow the free cash flow over a 10 year period, with the growth rate trending towards the perpetual growth rate used in the 2nd stage. The 2nd stage assumes the company grows at a stable rate into perpetuity.

Note: Free cash flow to equity valuations ignore the company's cash or debt.

TSX:FAF DCF 1st Stage: Next 10 year cash flow forecast
Levered FCF (CAD, Millions) Source Present Value
Discounted (@ 9.12%)
2020 -59.50 Analyst x2 -54.53
2021 -11.92 Analyst x3 -10.01
2022 20.91 Analyst x3 16.09
2023 56.05 Analyst x1 39.54
2024 59.13 Analyst x1 38.23
2025 61.50 Est @ 4.02% 36.44
2026 63.60 Est @ 3.4% 34.53
2027 65.48 Est @ 2.96% 32.59
2028 67.22 Est @ 2.66% 30.66
2029 68.86 Est @ 2.45% 28.78
Present value of next 10 years cash flows CA$192.00
TSX:FAF DCF 2nd Stage: Terminal Value
Calculation Result
Terminal Value = FCF2029 × (1 + g) ÷ (Discount Rate – g)
= CA$68.86 × (1 + 1.95%) ÷ (9.12% – 1.95%)
CA$979.39
Present Value of Terminal Value = Terminal Value ÷ (1 + r)10
= CA$979.39 ÷ (1 + 9.12%)10
CA$409.36
TSX:FAF Total Equity Value
Calculation Result
Total Equity Value = Present value of next 10 years cash flows + Terminal Value
= CA$192.00 + CA$409.36
CA$601.36
Equity Value per Share
(CAD)
= Total value / Shares Outstanding
= CA$601.36 / 125.14
CA$4.81
TSX:FAF Discount to Share Price
Calculation Result
Value per share (CAD) From above. CA$4.81
Current discount Discount to share price of CA$0.85
= -1 x (CA$0.85 - CA$4.81) / CA$4.81
82.3%

Learn more about our DCF calculations in Simply Wall St’s analysis model .

Current Discount
Amount off the current price Fire & Flower Holdings is available for.
Intrinsic value
>50%
Share price is CA$0.85 vs Future cash flow value of CA$4.81
Current Discount Checks
For Fire & Flower Holdings to be considered undervalued it must be available for at least 20% below the current price. Less than 40% is even better.
  • Fire & Flower Holdings's share price is below the future cash flow value, and at a moderate discount (> 20%).
  • Fire & Flower Holdings's share price is below the future cash flow value, and at a substantial discount (> 40%).
PRICE RELATIVE TO MARKET
We can also value a company based on what the stock market is willing to pay for it. This is similar to the price of fruit (e.g. Mangoes or Avocados) increasing when they are out of season, or how much your home is worth.

The amount the stock market is willing to pay for Fire & Flower Holdings's earnings, growth and assets is considered below, and whether this is a fair price.
Price based on past earnings
Are Fire & Flower Holdings's earnings available for a low price, and how does this compare to other companies in the same industry?
Raw Data
TSX:FAF PE (Price to Earnings) Ratio Data Sources
Data Point Source Value
Earnings Per Share * Company Filings (2019-08-03) in CAD CA$-0.56
TSX:FAF Share Price ** TSX (2019-11-13) in CAD CA$0.85
Canada Specialty Retail Industry PE Ratio Median Figure of 6 Publicly-Listed Specialty Retail Companies 12.94x
Canada Market PE Ratio Median Figure of 517 Publicly-Listed Companies 14.43x

* Trailing twelve months (TTM) annual GAAP earnings per share excluding extraordinary items.

** Primary Listing of Fire & Flower Holdings.

TSX:FAF PE (Price to Earnings) Ratio Calculation
Calculation Outcome
PE Ratio

= TSX:FAF Share Price ÷ EPS (both in CAD)

= 0.85 ÷ -0.56

-1.52x

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Fire & Flower Holdings is loss making, we can't compare its value to the CA Specialty Retail industry average.
  • Fire & Flower Holdings is loss making, we can't compare the value of its earnings to the Canada market.
Price based on expected Growth
Does Fire & Flower Holdings's expected growth come at a high price?
Raw Data
TSX:FAF PEG (Price to Earnings to Growth) Ratio Data Sources
Data Point Source Value
PE Ratio See PE Ratio Section -1.52x
Net Income Annual Growth Rate See Future Growth Section.
Line of Best Fit* through Consensus Estimate Earnings of 4 Analysts
81.1%per year
North America Specialty Retail Industry PEG Ratio Median Figure of 49 Publicly-Listed Specialty Retail Companies 2.17x
Canada Market PEG Ratio Median Figure of 234 Publicly-Listed Companies 1.04x

*Line of best fit is calculated by linear regression .

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to calculate PEG ratio for Fire & Flower Holdings, we can't assess if its growth is good value.
Price based on value of assets
What value do investors place on Fire & Flower Holdings's assets?
Raw Data
TSX:FAF PB (Price to Book) Ratio Data Sources
Data Point Source Value
Book Value per Share Company Filings (2019-08-03) in CAD CA$0.33
TSX:FAF Share Price * TSX (2019-11-13) in CAD CA$0.85
Canada Specialty Retail Industry PB Ratio Median Figure of 13 Publicly-Listed Specialty Retail Companies 1.31x
Canada Market PB Ratio Median Figure of 2,288 Publicly-Listed Companies 1.28x
TSX:FAF PB (Price to Book) Ratio Calculation
Calculation Outcome
PB Ratio

= TSX:FAF Share Price ÷ Book Value per Share (both in CAD)

= 0.85 ÷ 0.33

2.57x

* Primary Listing of Fire & Flower Holdings.

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Fire & Flower Holdings is overvalued based on assets compared to the CA Specialty Retail industry average.
X
Value checks
We assess Fire & Flower Holdings's value by looking at:
  1. Is the discounted cash flow value less than 20%, or 40% of the share price? (2 checks) ( Click here or on bar chart for details of DCF calculation. )
  2. Is the PE ratio less than the market average, and/ or less than the Specialty Retail industry average (and greater than 0)? (2 checks)
  3. Is the PEG ratio within a reasonable range (0 to 1)? (1 check)
  4. Is the PB ratio less than the Specialty Retail industry average (and greater than 0)? (1 check)
  5. Fire & Flower Holdings has a total score of 2/6, see the detailed checks below.

    Note: We use GAAP Earnings per Share in all our calculations including PE and PEG Ratio.

    Full details on the Value part of the Simply Wall St company analysis model.

FAF Future Performance

 How is Fire & Flower Holdings expected to perform in the next 1 to 3 years based on estimates from 4 analysts?

The future performance of a company is measured in the same way as past performance, by looking at estimated growth and how much profit it is expected to make.

Future estimates come from professional analysts. Just like forecasting the weather, they don’t always get it right!
Annual Growth Rate
81.1%
Expected annual growth in earnings.
Earnings growth vs Low Risk Savings
Is Fire & Flower Holdings expected to grow at an attractive rate?
  • Fire & Flower Holdings's earnings growth is expected to exceed the low risk savings rate of 1.9%.
Growth vs Market Checks
  • Fire & Flower Holdings's earnings growth is expected to exceed the Canada market average.
  • Fire & Flower Holdings's revenue growth is expected to exceed the Canada market average.
Annual Growth Rates Comparison
Raw Data
TSX:FAF Future Growth Rates Data Sources
Data Point Source Value (per year)
TSX:FAF Future Earnings Growth Rate Line of Best Fit* through Consensus Estimate Earnings of 4 Analysts 81.1%
TSX:FAF Future Revenue Growth Rate Line of Best Fit* through Consensus Estimate Revenue of 4 Analysts 40.4%
Canada Specialty Retail Industry Earnings Growth Rate Market Cap Weighted Average 27.8%
Canada Specialty Retail Industry Revenue Growth Rate Market Cap Weighted Average 4.7%
Canada Market Earnings Growth Rate Market Cap Weighted Average 10.5%
Canada Market Revenue Growth Rate Market Cap Weighted Average 5%

*Line of best fit is calculated by linear regression .

Industry and Market average data is calculated daily.

Learn more about our growth rate calculations in Simply Wall St’s analysis model.

Analysts growth expectations
Raw Data
TSX:FAF Analysts Growth Expectations Data Sources
Data Point Source Value
Past Financials Company Filings (3 months ago) See Below
Future Estimates Average of up to 4 Analyst Estimates (S&P Global) See Below
All numbers in CAD Millions and using Trailing twelve months (TTM) annual period rather than quarterly.
TSX:FAF Future Estimates Data
Date (Data in CAD Millions) Revenue Cash Flow Net Income * Avg. No. Analysts
2024-02-29 307 1
2023-02-28 306 1
2022-02-28 273 35 14 4
2021-02-28 159 1 -19 4
2020-02-29 59 -20 -40 4
2019-11-14
TSX:FAF Past Financials Data
Date (Data in CAD Millions) Revenue Cash Flow Net Income *
2019-08-03 34 -21 -52
2019-05-04 23 -21 -49
2019-02-02 13 -14 -38
2018-11-03 3 -12 -31
2018-02-03 -2 -2

*GAAP earnings excluding extraordinary items.

Super high growth metrics
High Growth Checks
  • Fire & Flower Holdings's earnings are expected to grow significantly at over 20% yearly.
  • Fire & Flower Holdings's revenue is expected to grow significantly at over 20% yearly.
Past and Future Earnings per Share
The accuracy of the analysts who estimate the future performance data can be gauged below. We look back 3 years and see if they were any good at predicting what actually occurred. We also show the highest and lowest estimates looking forward to see if there is a wide range.
Raw Data
TSX:FAF Past and Future Earnings per Share
Data Point Source Value
Past Financials Company Filings (3 months ago) See Below
Future Estimates Average of up to 4 Analyst Estimates (S&P Global) See Below

All data from Fire & Flower Holdings Company Filings, last reported 3 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

TSX:FAF Future Estimates Data
Date (Data in CAD Millions) EPS * EPS High Estimate EPS Low Estimate Avg. No. Analysts
2024-02-29
2023-02-28
2022-02-28 0.05 0.05 0.05 1.00
2021-02-28 -0.07 -0.07 -0.07 1.00
2020-02-29 -0.28 -0.28 -0.28 1.00
2019-11-14
TSX:FAF Past Financials Data
Date (Data in CAD Millions) EPS *
2019-08-03 -0.56
2019-05-04 -0.61
2019-02-02 -0.55
2018-11-03 -0.55
2018-02-03 -0.17

*GAAP earnings excluding extraordinary items.

Performance in 3 years
In the same way as past performance we look at the future estimated return (profit) compared to the available funds. We do this looking forward 3 years.
  • Unable to establish if Fire & Flower Holdings will efficiently use shareholders’ funds in the future (Return on Equity greater than 20%) as it is not expected to be profitable.
X
Future performance checks
We assess Fire & Flower Holdings's future performance by looking at:
  1. Is the annual earnings growth rate expected to beat the low risk savings rate, plus a premium to keep pace with inflation?
  2. Is the annual earnings growth rate expected to beat the average growth rate in earnings of the Canada market? (1 check)
  3. Is the annual revenue growth rate expected to beat the average growth rate in revenue of the Canada market? (1 check)
  4. Is the annual earnings growth rate expected to be above 20%? (1 check)
  5. Is the annual revenue growth rate expected to be above 20%? (1 check)
  6. Is the Return on Equity in 3 years expected to be over 20%? (1 check)
Some of the above checks will fail if the company is expected to be loss making in the relevant year.
Fire & Flower Holdings has a total score of 5/6, see the detailed checks below.

Note 1: We use GAAP Net Income Excluding Exceptional Items for our Earnings in all our calculations.

Full details on the Future part of the Simply Wall St company analysis model.

FAF Past Performance

  How has Fire & Flower Holdings performed over the past 5 years?

The past performance of a company can be measured by how much growth it has experienced and how much profit it makes relative to the funds and assets it has available.
Past earnings growth
Below we compare Fire & Flower Holdings's growth in the last year to its industry (Specialty Retail).
Past Earnings growth analysis
We also check if the company has grown in the past 5 years, and whether it has maintained that growth in the year.
  • Fire & Flower Holdings does not make a profit and there is insufficient past data to establish if their 5 year on year earnings growth rate was positive.
  • Unable to compare Fire & Flower Holdings's 1-year earnings growth to the 5-year average as it is not currently profitable.
  • Unable to compare Fire & Flower Holdings's 1-year growth to the CA Specialty Retail industry average as it is not currently profitable.
Earnings and Revenue History
Fire & Flower Holdings's revenue and profit over the past 5 years is shown below, any years where they have experienced a loss will show up in red.
Raw Data

All data from Fire & Flower Holdings Company Filings, last reported 3 months ago, and in Trailing twelve months (TTM) annual period rather than quarterly.

TSX:FAF Past Revenue, Cash Flow and Net Income Data
Date (Data in CAD Millions) Revenue Net Income * G+A Expenses R&D Expenses
2019-08-03 33.60 -51.64 34.56
2019-05-04 22.52 -49.35 30.66
2019-02-02 12.98 -37.80 25.63
2018-11-03 2.52 -31.29 19.90
2018-02-03 -2.15 2.14

*GAAP earnings excluding extraordinary items.

Performance last year
We want to ensure a company is making the most of what it has available. This is done by comparing the return (profit) to a company's available funds, assets and capital.
  • It is difficult to establish if Fire & Flower Holdings has efficiently used shareholders’ funds last year (Return on Equity greater than 20%) as it is loss-making.
  • It is difficult to establish if Fire & Flower Holdings has efficiently used its assets last year compared to the CA Specialty Retail industry average (Return on Assets) as it is loss-making.
  • It is difficult to establish if Fire & Flower Holdings improved its use of capital last year versus 3 years ago (Return on Capital Employed) as it is currently loss-making.
X
Past performance checks
We assess Fire & Flower Holdings's performance over the past 5 years by checking for:
  1. Has earnings increased in past 5 years? (1 check)
  2. Has the earnings growth in the last year exceeded that of the Specialty Retail industry? (1 check)
  3. Is the recent earnings growth over the last year higher than the average annual growth over the past 5 years? (1 check)
  4. Is the Return on Equity (ROE) higher than 20%? (1 check)
  5. Is the Return on Assets (ROA) above industry average? (1 check)
  6. Has the Return on Capital Employed (ROCE) increased from 3 years ago? (1 check)
The above checks will fail if the company has reported a loss in the most recent earnings report. Some checks require at least 3 or 5 years worth of data.
Fire & Flower Holdings has a total score of 0/6, see the detailed checks below.

Note: We use GAAP Net Income excluding extraordinary items in all our calculations.

Full details on the Past part of the Simply Wall St company analysis model.

FAF Health

 How is Fire & Flower Holdings's financial health and their level of debt?

A company's financial position is much like your own financial position, it includes everything you own (assets) and owe (liabilities).

The boxes below represent the relative size of what makes up Fire & Flower Holdings's finances.

The net worth of a company is the difference between its assets and liabilities.
Net Worth
  • Fire & Flower Holdings's short term (1 year) commitments are greater than its holdings of cash and other short term assets.
  • Fire & Flower Holdings's cash and other short term assets cover its long term commitments.
Balance sheet
This treemap shows a more detailed breakdown of Fire & Flower Holdings's finances. If any of them are yellow this indicates they may be out of proportion and red means they relate to one of the checks below.
Assets
Liabilities and shares
The 'shares' portion represents any funds contributed by the owners (shareholders) and any profits.
  • High level of physical assets or inventory.
  • Debt is covered by short term assets, assets are 1.1x debt.
Historical Debt
Nearly all companies have debt. Debt in itself isn’t bad, however if the debt is too high, or the company can’t afford to pay the interest on its debts this may have impacts in the future.

The graphic below shows equity (available funds) and debt, we ideally want to see the red area (debt) decreasing.

If there is any debt we look at the companies capability to repay it, and whether the level has increased over the past 5 years.
Raw Data

All data from Fire & Flower Holdings Company Filings, last reported 3 months ago.

TSX:FAF Past Debt and Equity Data
Date (Data in CAD Millions) Total Equity Total Debt Cash & Short Term Investments
2019-08-03 39.82 42.80 30.61
2019-05-04 35.53 22.35 25.38
2019-02-02 27.00 25.68 10.41
2018-11-03 35.16 25.47 22.92
2018-02-03 5.52 0.00 3.80
  • Fire & Flower Holdings's level of debt (107.5%) compared to net worth is high (greater than 40%).
  • Unable to establish if Fire & Flower Holdings's debt level has increased without past 5-year debt data.
CASH RUNWAY ANALYSIS

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

  • Fire & Flower Holdings has less than a year of cash runway based on current free cash flow.
  • Fire & Flower Holdings has less than a year of cash runway if free cash flow continues to grow at historical rates of 104.5% each year.
X
Financial health checks
We assess Fire & Flower Holdings's financial health by checking for:
  1. Are short term assets greater than short term liabilities? (1 check)
  2. Are short term assets greater than long term liabilities? (1 check)
  3. Has the debt to equity ratio increased in the past 5 years? (1 check)
  4. Is the debt to equity ratio over 40%? (1 check)
  5. Is the debt covered by operating cash flow? (1 check)
  6. Are earnings greater than 5x the interest on debt (if company pays interest at all)? (1 check)
  7. Fire & Flower Holdings has a total score of 1/6, see the detailed checks below.
For companies that are loss making and have been so on average in the past we replace the last 2 checks with:
  1. Does cash and short term investments cover stable operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)
  2. Does cash and short term investments cover growing operating expenses (recurring G&A and R&D) for more than 3 years? (1 check)


Full details on the Health part of the Simply Wall St company analysis model.

FAF Dividends

 What is Fire & Flower Holdings's current dividend yield, its reliability and sustainability?

Dividends are regular cash payments to you from the company, similar to a bank paying you interest on a savings account.
Annual Dividend Income
Dividend payments
0%
Current annual income from Fire & Flower Holdings dividends.
If you bought CA$2,000 of Fire & Flower Holdings shares you are expected to receive CA$0 in your first year as a dividend.
Dividend Amount
Here we look how much dividend is being paid, if any. Is it above what you can get in a savings account? It is up there with the best dividend paying companies?
  • Unable to evaluate Fire & Flower Holdings's dividend yield against the bottom 25% of dividend payers as the company has not reported any payouts.
  • Unable to evaluate Fire & Flower Holdings's dividend against the top 25% market benchmark as the company has not reported any payouts.
Annualized Historical and Future Dividends
It is important to see if the dividend for a company is stable, and not wildly increasing/decreasing each year. This graph shows you the historical rate to count toward your assessment of the stock.

We also check to see if the dividend has increased in the past 10 years.
Raw Data
TSX:FAF Annualized Past and Future Dividends
Data Point Source Value
Past Annualized Dividend Yield S&P Global Market Data See Below
Past Dividends per Share Company Filings/ Annualized Dividend Payments See Below
Future Dividends per Share Estimates Average of up to 4 Analyst Estimates (S&P Global) See Below
Canada Specialty Retail Industry Average Dividend Yield Market Cap Weighted Average of 7 Stocks 3.6%
Canada Market Average Dividend Yield Market Cap Weighted Average of 330 Stocks 3.5%
Canada Minimum Threshold Dividend Yield 10th Percentile 1.2%
Canada Bottom 25% Dividend Yield 25th Percentile 2%
Canada Top 25% Dividend Yield 75th Percentile 5.7%

Industry and Market average data is calculated daily.

Note all dividend per share amounts are annualized and not quarterly or other period.

TSX:FAF Future Dividends Estimate Data
Date (Data in CA$) Dividend per Share (annual) Avg. No. Analysts
2024-02-29
2023-02-28
2022-02-28
2021-02-28
2020-02-29
2019-11-14

Learn more about our ratios and growth rates in Simply Wall St’s analysis model >

  • Unable to perform a dividend volatility check as Fire & Flower Holdings has not reported any payouts.
  • Unable to verify if Fire & Flower Holdings's dividend has been increasing as the company has not reported any payouts.
Current Payout to shareholders
What portion of Fire & Flower Holdings's earnings are paid to the shareholders as a dividend.
  • Unable to calculate sustainability of dividends as Fire & Flower Holdings has not reported any payouts.
Future Payout to shareholders
  • Insufficient estimate data to determine if a dividend will be paid in 3 years and that it will be sustainable.
X
Income/ dividend checks
We assess Fire & Flower Holdings's dividend by checking for:
  1. Firstly is the company paying a notable dividend (greater than 1.2%) - if not then the rest of the checks are ignored.
  2. Is current dividend yield above the bottom 25% of dividend payers? (1 check)
  3. Is current dividend yield above the top 25% of dividend payers? (1 check)
  4. Have they paid a dividend for 10 years, and during this period has the dividend been volatile (drop of more than 25%)? (1 check)
  5. If they have paid a dividend for 10 years has it increased in this time? (1 check)
  6. How sustainable is the dividend, can Fire & Flower Holdings afford to pay it from its earnings today and in 3 years (Payout ratio less than 90%)? (2 checks)
  7. Fire & Flower Holdings has a total score of 0/6, see the detailed checks below.


Full details on the Dividends part of the Simply Wall St company analysis model.

FAF Management

 What is the CEO of Fire & Flower Holdings's salary, the management and board of directors tenure and is there insider trading?

Management is one of the most important areas of a company. We look at unreasonable CEO compensation, how long the team and board of directors have been around for and insider trading.
CEO
Trevor Fencott
TENURE AS CEO 0.8 years
CEO Bio

Mr. Trevor Fencott has been the Chief Legal Officer of Mettrum Health Corp. (a/k/a, Mettrum Ltd) since January 2014 and serves as its Secretary. Mr. Fencott serves as Managing Partner and Chief Executive Officer of Bedlam Games Inc. Mr. Fencott has 9 years of game industry experience. He served as the President of Groove Media Inc. Prior to joining Groove, he built the video game practice at the law firm Goodmans LLP and Goodmans Venture Group, where he advised developers, publishers and the investment community on licensing, game development and financing. He was the co-founder and president of the boutique video game publisher. He has been a Director of Mettrum Health Corp. since September 30, 2014. Mr. Fencott serves as a Director of Groove Media Inc. and Bedlam Games Inc. He serves on the business committee of the International Game Developers Association (IGDA). Mr. Fencott received his Honours BA from Queen's University and his LLB from the University of Western Ontario.

CEO Compensation
  • Insufficient data for Trevor to compare compensation growth.
  • Insufficient data for Trevor to establish whether their remuneration is reasonable compared to companies of similar size in Canada.
Management Team Tenure

Average tenure of the Fire & Flower Holdings management team in years:

0.8
Average Tenure
  • The average tenure for the Fire & Flower Holdings management team is less than 2 years, this suggests a new team.
Management Team

Harvey Shapiro

TITLE
Chairman

Trevor Fencott

TITLE
President
TENURE
0.8 yrs

Nadia Vattovaz

TITLE
Chief Financial Officer
TENURE
0.8 yrs

Mike Vioncek

TITLE
Chief Operating Officer
TENURE
0.8 yrs

Ken Doige

TITLE
Vice President of Compliance & Risk Management
TENURE
1 yrs

Chris Bolivar

TITLE
Vice President of Brand & Marketing
TENURE
1.6 yrs

Jesse Cheetham

TITLE
Vice President of Human Resources
TENURE
0.6 yrs

Matthew Anderson

TITLE
Corporate Secretary
TENURE
0.5 yrs

Matthew Hollingshead

TITLE
President & CEO of Hifyre Inc.
Board of Directors Tenure

Average tenure and age of the Fire & Flower Holdings board of directors in years:

0.8
Average Tenure
70
Average Age
  • The average tenure for the Fire & Flower Holdings board of directors is less than 3 years, this suggests a new board.
Board of Directors

Harvey Shapiro

TITLE
Chairman

Trevor Fencott

TITLE
President
TENURE
0.8 yrs

Norman Inkster

TITLE
Independent Director
TENURE
0.8 yrs

Sharon Ranson

TITLE
Independent Director
TENURE
0.8 yrs

Carman McNary

TITLE
Chair of Alberta Advisory Board

Don Wright

TITLE
Lead Independent Director
COMPENSATION
CA$22K
AGE
71

Avi Grewal

TITLE
Director
COMPENSATION
CA$22K
AGE
70
TENURE
1.9 yrs

Jason Pincock

TITLE
Member of Alberta Advisory Board
TENURE
1.7 yrs

Jeremy Bergeron

TITLE
Independent Director
AGE
46
TENURE
0.3 yrs
Who owns this company?
Recent Insider Trading
  • Fire & Flower Holdings individual insiders have sold more shares than they have bought in the past 3 months.
Recent Insider Transactions
Announced Type Name Entity Role Start End Shares Max Price (CA$) Value (CA$)
07. Oct 19 Buy Trevor Fencott Individual 07. Oct 19 07. Oct 19 50,000 CA$1.22 CA$60,716
22. Aug 19 Sell Avininder Grewal Individual 15. Aug 19 19. Aug 19 -300,000 CA$1.45 CA$-421,063
02. Jul 19 Buy Matthew Anderson Individual 28. Jun 19 28. Jun 19 3,000 CA$1.14 CA$3,410
28. Jun 19 Buy Nadia Vattovaz Individual 28. Jun 19 28. Jun 19 22,100 CA$1.12 CA$24,774
28. Jun 19 Buy Harvey Shapiro Individual 28. Jun 19 28. Jun 19 100,000 CA$1.14 CA$113,890
31. May 19 Buy Sharon Ranson Individual 28. May 19 29. May 19 150,000 CA$1.31 CA$194,249
X
Management checks
We assess Fire & Flower Holdings's management by checking for:
  1. Is the CEO's compensation unreasonable compared to market cap? (1 check)
  2. Has the CEO's compensation increased more than 20% whilst the EPS is down more then 20%? (1 check)
  3. Is the average tenure of the management team less than 2 years? (1 check)
  4. Is the average tenure of the board of directors team less than 3 years? (1 check)
  5. Fire & Flower Holdings has a total score of 0/6, this is not included on the snowflake, see the detailed checks below.


Note: We use the top 6 management executives and board members in our calculations.

Note 2: Insider trading include any internal stakeholders and these transactions .

Full details on the Management part of the Simply Wall St company analysis model.

FAF News

Simply Wall St News

FAF Company Info

Description

Fire & Flower Holdings Corp., through its subsidiary, Fire & Flower Inc., operates as an independent retail chain that offers cannabis products and accessories to the adult-use market in Alberta and Saskatchewan. It also provides brand licensing and consulting services to licensed cannabis retail stores in Ontario. In addition, the company engages in the wholesale of regulated cannabis products and accessories in Saskatchewan; and operation of regulated cannabis e-commerce platform. As of October 25, 2019, it owned or had interests in 33 cannabis retail store licenses in the provinces of Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory. The company is headquartered in Toronto, Canada.

Details
Name: Fire & Flower Holdings Corp.
FAF
Exchange: TSX
Founded:
CA$106,367,140
125,137,812
Website: http://www.fireandflower.com
Address: Fire & Flower Holdings Corp.
150 King Street West,
Suite 308,
Toronto,
Ontario, M5H 1J9,
Canada
Listings
Exchange Symbol Ticker Symbol Security Exchange Country Currency Listed on
TSX FAF Common Shares The Toronto Stock Exchange CA CAD 19. Feb 2019
OTCPK FFLW.F Common Shares Pink Sheets LLC US USD 19. Feb 2019
Number of employees
Current staff
Staff numbers
198
Fire & Flower Holdings employees.
Industry
Specialty Stores
Retail
Company Analysis and Financial Data Status
Area Date (UTC time)
Company Analysis updated: 2019/11/14 00:44
End of day share price update: 2019/11/13 00:00
Last estimates confirmation: 2019/10/10
Last earnings filing: 2019/09/30
Last earnings reported: 2019/08/03
Last annual earnings reported: 2019/02/02


All dates and times in UTC. All financial data provided by Standard & Poor’s Capital IQ.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.